culture – Page 20 – Life In A Word

Toasty of the Town

College and professional sports offer the perfect environment for several strange team mascots. Here in the U.S. of A, a bear or tiger or some other animal just doesn’t make the cut anymore. Instead, we have a wide assortment of weirdos: “The Tree” (Stanford University), “Blue Blob” (Xavier University), “The Phillie Phanatic” (Philadelphia pro baseball), and “Whatizit/Izzy” (Atlanta 1996 Summer Olympics). If you prefer downright creepy, look no further than “King Cake Baby” (New Orleans pro basketball). The Pelicans just won the #1 pick in this year’s NBA draft. They should keep King Cake in the closet ’til they sign Zion Williamson.

I’m an avid sports fan, so coming up with these examples was a no-brainer. I could add another dozen without too much thought. But even the weirdest of these characters – take your pick – couldn’t prepare me for a local newcomer, debuting next month alongside our minor league baseball team, the Rocky Mountain Vibes. Meet “Toasty – the fun-loving S’more“. You heard that right – a dancing, cheering S’more.

Salmon and maple syrup? Incompatible. Grounds for divorce? Irreconcilable. Oil and vinegar? Immiscible. But a S’more and baseball? Super-duper immiscible!

The Rocky Mountain Vibes – formerly the Helena Montana Brewers – must have a twisted front office. I’d like to meet one or two of their decision-makers. Consider the five finalists in their “name-the-team” contest:

Colorado Springs Happy Campers
Colorado Springs Lamb Chops
Colorado Springs Punchy Pikas
Colorado Springs Throttle Jockeys
Rocky Mountain Oysters

If these are the finalists, I don’t want to see the rest of the entries. Happy Campers and Lamb Chops? What the heck is a Punchy Pika? And for those of you unfamiliar with a Throttle Jockey or Rocky Mountain Oyster, click the links at your own risk. I repeat, at your own risk. Don’t say I didn’t warn you.

With a passing degree of intelligence, the Vibes nixed all five finalists and came up with their own choice. They claimed “Vibes” was something of a spin on “Happy Campers”; that euphoric feeling experienced in the Colorado outdoors. Whatever. Even without the reference, it’s a pretty good name.

Otherwise, this baseball team goes off the rails. The Vibes’ major-league affiliate is the distant Milwaukee Brewers (not the Colorado Rockies right up the road in Denver). They have five team colors – can’t wait to see those perky uniforms – “rubine” red, navy, gold, sky blue, and tan. They’ve never, ever won a minor league title. And then there’s that mascot. I can’t get past it; a dancing, cheering S’more? And then you had to go and name him “Toasty”?

If we’re just talking S’mores as a dessert – remove the Vibes – we’d be having a whole different conversation. I love a good S’more. Er, qualify that; I love a good S’more for about ten minutes. Then I’ve had enough for the next six months. It’s like those plate-sized German apple pancakes you gorge on at carnivals and amusement parks. They sound good and smell good, but you pay too much for one and you’re feeling sick after just a couple of bites. Don’t forget to wipe all that powdered sugar off your face.

S’mores are a basic, fun dessert. Like the wheel or the hamburger, the origin of the S’more is debatable. The most credible story in my book: a recipe published by the Campfire Marshmallow company back in the 1920’s. Since then S’mores have been a favorite of the Boy Scouts and Girl Scouts (or just about anyone with graham crackers, marshmallows, chocolate bars, and a nearby campfire). You can order a S’mores Frappuccino at Starbucks. You can even purchase an “Electric S’mores Maker” on Amazon.

With no lack of embarrassing small-town flair, Colorado Springs has completely embraced Toasty’s upcoming debut. A handful of local diners want you to “Vote for Your Favorite ‘S’more'”, with the following choices (restaurant names omitted in a desperate attempt to save their reputations):

S’mores cheesecake bar (“healthier” with GF graham crackers!)
“Sweet Victory” Tableside S’mores (including mini-campfire!)
Smoky S’mores Cannoli (apologies to Italy)
Savory S’mores Lamb Chops (no comment)
S’mores Pancakes (i.e. dessert for breakfast)
S’mores Florentina (with rum flambé, naturally)

Mark your calendar – August 10th is National S’mores Day. You’ll probably get a free one if you’re watching the Vibes at the ballpark that day. As for me, I’ll be sitting at home lamenting our former minor-league baseball team, the Colorado Springs Sky Sox. I’ve already forgotten the Sox mascot. Pretty sure it wasn’t a dessert.

Some content sourced from the Springs Magazine article, “Toasty S’mores Tasting Contest”, and Wikipedia, “the free encyclopedia”.

Poultry Par Excellence

Among its endless and varied topics, Wikipedia includes a list of “notable chicken restaurants” (just about all of them U.S.-based). In the fast-food subcategory alone, you find over 75 fowl food-stops. I recognized about one in ten as I scanned the list, including Bojangles’, Bush’s, Church’s, El Pollo Loco, KFC, Popeye’s, Raising Cane’s, Wild Wings, and Zaxby’s. That’s a lot of drive-thru chicken. Yet put ’em all in the back seat, because I side with those clever Holstein dairy cows, begging me to “Eat Mor Chikin”. And I do eat more – at Chick-fil-A.

As the kids morphed from teenagers to adults, fast food pretty much disappeared from our eating-out options. Starbucks aside (because coffee is the elixir of life), we stopped navigating the circuitous drive-thru’s of McDonald’s and the like. Our palates demanded better and healthier. More appealing sit-down options beckoned on every street corner. But Chick-fil-A stubbornly persisted in the mix, as if waving a banner with the words, “Exception To The Rule”.

No matter how you label it, there’s a lot to like about Chick-fil-A. For one, it’s the great American success story. Its origins trace back to founder S. Truett Cathy, and a 1960’s-era restaurant near Atlanta called Dwarf House. Its popularity swelled through twenty years of growth in shopping mall food courts. Its first free-standing restaurant opened in 1986. Today, you’ll find more than 2,400 Chick-fil-A’s scattered across the continent, including a prominent three-story location in mid-town Manhattan, and several in Toronto, Canada.

It’s all about the food, of course. Chick-fil-A’s most-ordered entree – the classic chicken sandwich (breaded, with pickles and a butter-toasted bun) – is a recipe unchanged since its inception fifty years ago. The signature waffle fries accompanying the entrees are the most popular item on the entire menu. And Chick-fil-A’s lemonade and milkshakes have a devoted following all by themselves. Some patrons cruise the drive-thru for nothing but the drinks.

There’s more to like about Chick-fil-A. Their brand of customer service is exceptional. Chick-fil-A is the only restaurant I know where you’ll hear the words “my pleasure” in exchange for your “thank you”. Between your order, payment, and the window itself, you’ll probably get “my pleasure'” three times in a single drive-thru. That kind of courtesy never gets old.

American Customer Satisfaction Index (ACSI)

How about the numbers? Chick-fil-A is the third-biggest U.S. restaurant chain ranked by sales (behind only Starbucks and McDonald’s). Their sales have quintupled in the last ten years, to over $10.2 billion. Chick-fil-A’s market share among fast-food chicken restaurants hovers around 33%. Their nearest competitor – KFC – is a distant 15.3%.

Here’s one more reason to love Chick-fil-A: they’re closed on Sundays (as well as Thanksgiving and Christmas). In the company’s own words, “Our decision to close on Sunday was our way of honoring God and of directing our attention to things that mattered more than our business.” No matter the faith angle, you have to respect a restaurant giving its entire workforce the day off once a week. Not to mention, a closed Chick-fil-A just makes the heart grow fonder.

A recent Wall Street Journal (WSJ) profile on Chick-fil-A shows they don’t mess with success. McDonald’s regularly tests its patrons with trendy offerings (“Bacon Smokehouse Burger”). Burger King reinvents itself with its upcoming “Impossible” (veggie) Whopper. Meanwhile, Chick-fil-A maintains a little-changed menu of what’s been selling for decades: responsibly sourced, domestically produced, no-filler-no-preservative chicken.

At the conclusion of the WSJ article, I found one hundred reader comments about Chick-fil-A. I scanned half of them, and every last one was positive. That’s a first for me. In today’s cynical world, 100% positive feedback may be the most telling statistic of all.

Final factoid. For all my allegiance to Chick-fil-A, I must admit I didn’t know the origin of the name – until now. Go figure, it’s just a mash-up of “chicken fillet”. And the “-A”? “Grade A”, a subtle nod to the quality of the Chick-fil-A product. No wonder those cows push you to lay off beef. They’re offering chicken par excellence instead.

Some content sourced from the official website of Chick-fil-A.

Crushed Rock

Checked the tires lately? No, no, no – not the air pressure – the treads. Take a good look the next time you grab the car keys. Besides pebbles in the grooves or nicks in the rubber, your tires might sport a bright swipe of yellow on the sidewall. That, my friends, is the calling card of the local police, tracking your parking habits. You could say you’re a “marked man”. But sadly – at least for me – the time has come for that chalk to go back to just being rock.

The Sixth Circuit U.S. Court of Appeals sits in Cincinnati, with a jurisdiction of Michigan, Ohio, Kentucky, and Tennessee. Recently, a disgruntled Michiganite, possessor of fifteen parking tickets in three years (all issued by the same enforcement officer – creepy), decided she’d had enough and filed suit. Just this week, the Sixth decided yes, in fact; chalking tires is unconstitutional. By definition, chalking is somehow “a search of personal property”. By ruling of the Sixth, that search is considered unreasonable under the Fourth Amendment. Whoa. All because of a little chalk?

I’m trying to decide if “trivial” or “ludicrous” is the better word for this little story (see news article and twelve-page ruling here). Clearly, I don’t understand the fuss. Is chalking an invasion of our personal space? Are we channeling our inner little kid and crying, “don’t touch my stuff”? Have we arrived at the Land of Ridiculousness, where issuing a parking citation requires a search warrant?

In my Mayberry world, chalking tires is kind of charming. It’s a mark of a small town. Perhaps the council didn’t like the look of parking meters. Perhaps they couldn’t afford them. Whatever the reason, they released parking enforcement by foot (or bicycle), to cruise up and down the blocks “swiping tires”. Two hours later, those marks sometimes become parking citations.

College campuses are common ground for chalking tires, so the mixed opinions of students on this week’s ruling came as a surprise. Some worry new technology (camera shots? microchips?) will be more intrusive. Others are simply glad parking enforcement will be hands-off. Still others will miss the opportunity of “clever” ways to beat the system (a. Spray tires with a non-stick coating. b. Cover tires completely with chalk. c. Take tires with you after you park.)

I feel bad for chalk factories. Parking enforcement was a significant, high-profile use of their product, and now that’s been taken away. A substance of little more than calcium carbonate just lost some major press. The rest of chalk’s uses – by comparison – are downright banal.

When was the last time you encountered chalk? Probably been awhile. Unless you’re a teacher at the blackboard, a tailor marking clothes, a gymnast, rock-climber, weightlifter, or cuing up a game of pool, it’s safe to say you haven’t used chalk lately. Unless you’ve sailed in front of the White Cliffs of Dover, you probably haven’t even seen chalk lately.

How about chalk memories? My earliest comes from the playground of my elementary school. Before the days of painted lines, girls would chalk out hopscotch squares on the asphalt, doing their skips as they collected items from the squares (we boys were too cool for hopscotch). My favorite chalk memory comes from college, when my engineering professor laid out equations on the blackboard, then turned to talk to the class. As he spoke, he’d subconsciously hold the chalk aside his nose. By the end of the lecture his face was fairly covered in chalk dust.

A few weeks ago, my wife and I took a trip to Charleston, SC, and to nearby Folly Beach. The (now defunct) Morris Island lighthouse stands several hundred yards off the coast. A mile-long asphalt trail takes you from the parking lot to the beach, as close as you can get to the lighthouse. That trail is the photo below. Hundreds of pictures and sayings; bold, colorful sidewalk art. You literally walk the chalk.

The next time I get a parking ticket (and there will be a next time), I’ll be tempted to check my tires. No longer. Instead, I’ll just chalk it up to days-gone-by, when marking tires was simply a good intention, not a violation of the U.S. Constitution.

What a world.

Boston Long

Durgin-Park, the venerable restaurant inside of Boston’s Faneuil Hall, recently closed its doors after almost two hundred years of operation. You read that right; D-P opened for business a few decades after the Revolutionary War, but served its last patron this year, citing “an inability to turn a profit”. For America at least, that’s some serious history. For Beantown on the other hand, that’s par for the course. After all, this week the Boston Marathon completed its 123rd consecutive running.

I am in awe of runners who qualify for – let alone run – the Boston Marathon. It’s daunting enough to compete for 26.2 miles, but you can’t join the “fun” in Boston unless you complete a qualifying marathon in under 3 hours (men, ages 18-34), or 3.5 hours (women). Consider, 3 hours is an average pace of 7 min./mile. To appreciate that, go to the gym, crank up the treadmill to eight or nine miles/hour, and see how long you can maintain it. Now imagine running that fast for three hours straight, up and down the city streets of Boston. It’s superhuman.

The Boston is the world’s oldest annual marathon. Simply achieving the age-specific qualification time is the goal of most elite long-distance runners. But if that’s all you know about New England’s most-spectated event, you’re missing out on some fascinating race-related trivia. Here’s a sampling:

The Boston is run every “Patriots’ Day” (the third Monday in April), a holiday to commemorate the start of the American Revolutionary War. Effectively, the marathon is a nod to freedom.
The Boston was first run in 1897, one hundred years after the first Olympic marathon in Athens, Greece. That marathon, as most know, was inspired by the fabled run of the Greek soldier Phillipides from Marathon to Athens, announcing a battle victory over the Persians. Effectively, Phillipides’ run was also a nod to freedom.
The Boston Red Sox play every Patriots’ Day in Fenway Park. The game finishes in time for the fans to walk a mile east along the Charles River, arriving in Copley Square as the marathon runners are crossing the finish line.
Until 1986, the men’s and women’s winners received a wreath of olive branches and a trophy; no cash prize. Today? First place: $150k, Second: $75k, Third: $40k, and Fourth: $25k. Might want to dust off the running shoes and start training.
Check out Derek Murphy’s “marathon investigation” blog here. Derrick started his sleuthing five years ago and outed over 250 cheaters, including several who faked their race qualification times in order to run. Too bad Derrick wasn’t around for the 1980 race, when Rosie Ruiz pulled off the marathon’s most famous heist (see her story here).
In the 2011 race, Geoffrey Mutai of Kenya effectively broke the world marathon record (even though it wasn’t deemed official), finishing in 2:03:03. Try that pace on a treadmill. Set the speed at twelve miles/hour and… well… let it spin from a safe distance and just watch.
The Boston draws an average of 30,000 participants each year, cheered on by 500,000 spectators. The participants are divided into men’s and women’s categories of “elite runners” (i.e. pros), the remaining qualified runners (waves of 10,000), wheelchair-bound, and hand-cyclists. The Boston even accommodates blind runners.
The Boston is famous for Heartbreak Hill; the incline located a few miles from the finish where runners tend to hit an endurance “wall”. Why the name? In the 1936 race, Johnny Kelley caught up with rival Tarzan Brown on that hill, giving him a pat on the back as he passed by. Bad move. Brown took the gesture as a challenge, found another gear, and went on to win the race. Brown effectively “broke Kelly’s heart” and the hill gained a name forever.
Halfway through the Boston, the lively women from nearby Wellesley College form a long “Scream Tunnel”, yelling and blowing kisses as the runners pass by. These ladies are so loud, you’ll know the Scream Tunnel is coming a mile before you get there.
And finally… the Boston Marathon is not really run in Boston; not until the final couple of miles. Before that, you’re touring twenty-four miles of eight neighboring towns instead.

Remarkably, this year’s Boston Marathon included four finishers in the top hundred from right here in Colorado Springs. The next day, my cycle instructor casually mentioned she’d run the race before. Ditto my former boss at Hewlett-Packard. And my sister-in-law has a good chance of qualifying in the next couple of years. Superhumans. As for me? I do like to run, but I’d be happy enough just to spectate beside those hundreds of thousands of “Boston Strong”. I’m just sorry I can’t have dinner at Durgin-Park afterwards.

Some content sourced from Wikipedia, “the free encyclopedia”; and the Mental Floss article, “11 Fast Facts About the Boston Marathon”.

Not-o Lotto Reasons to Play

Ponder the number “6” for a minute and see what spins around in your brain. A half-dozen eggs sitting neatly in their half-carton. The perfectly-square sides of a cube. Strings on a standard guitar. A team of volleyball players. The geese in “The Twelve Days of Christmas”? A Star of David, a purchase of beer, or the largest roll of a die? Forget ’em all; they pale in comparison to this week’s headlines. Here in America – happening more and more frequently – “6” causes a nationwide frenzy for a wholly different reason: ping-pong balls. Ping-pong balls?

Powerball, the American lottery game shared by 44 of the 50 states, has its jackpot blossoming into the stratosphere again this week. The five white + one red (Power)balls are spinning relentlessly into our hopes and dreams. Local news is positively frothy over the $750,000,000 jackpot, the third-largest since Powerball began in 1992. Never mind the ridiculous odds of winning (1 in 292,201,338). Never mind no one picked the winning numbers in twenty-six consecutive drawings since Christmas. Also never mind not one of the 183 winning Powerball jackpot tickets has ever been sold in Colorado. That’s 16 years + 1,664 drawings = 0 winners in the Centennial State. Even tiny Rhode Island fared better than that (1 winner). No matter; our broadcasters still push aside this week’s actual news to cry, “Get your tickets now, people – you could be the next Powerball winner!” Yeah, right.

Powerball jackpot history does not favor Colorado

Admittedly, my wife and I have played Powerball – but only a handful of times. It’s like we have an unwritten rule: no tickets unless the jackpot exceeds a half-billion dollars. But it’s not the news alerting us to all that potential windfall; it’s my mother-in-law. She follows the lottery like a hawk. Whenever we step into her house, she always knows exactly where the jackpot stands. Her tickets sit patiently on the kitchen counter, ready for that next biweekly drawing (as she unfailingly asks, “Have you bought yours?”) Just this week my mother-in-law realized her winnings can be multiplied several times over if she’s willing to pay more. That’s an important aspect of the game, Mom. Not that I consider the woman a Powerball guru. After all, she’s the one who holds up the convenience store line when she turns in her winning tickets… because she’s buying more tickets. You have to wonder if she ever sees cash in hand, or if this drill is just an endless cycle of ping-pong balls.

Colorado wasn’t always a part of Powerball. Our state came to the table late – in 2001 – almost a decade after the game began. Before joining, I remember the “legendary” stories of Coloradans who would drive all the way to Kansas or Nebraska (hours) just to purchase Powerball tickets. That mind-numbing trip to the east would cost you at least two tanks of gas, and the convenience stores at the borders would have hundreds of customers in line. That’s a lot of effort for odds of 1 in 192,000,000. A lot of gamble for a little game. Too fortuitous a foray for me.

Speaking of “game”, Powerball really isn’t one, is it? Yes, there’s a winner (and a whole lot of losers), but one can hardly claim to “play” Powerball. There’s no rolling of the dice, no dealing of the cards, and no moving of the game pieces. No strategy or rules. Instead, it’s just plunk down a few dollars for a quick-pick ticket; then go home and watch the ping-pong balls roll. “Fun”.

Admittedly (again), my wife and I play Powerball for those proverbial hopes and dreams. We always start our conversation with, “What would you do if you won?” That conversation alone is almost worth the cost of the ticket. What would I do with $750,000,000? Well, let’s break it down. The cash value of the jackpot (lump sum vs. 30 annual installments) is $477 million. Federal/state taxes drop that number to an even $300 million. Then I pay off the mortgage and any other debt. Set up a fund to gift my three kids the maximum tax-free amount allowed. Remodel the house and ranch. Travel the world. Give generously. Orbit the earth in a SpaceX rocket. The list does not go on and on. That’s about all I can come up with, folks.

Roughly calculated, my fulfilled hopes and dreams leave me with about $250 million yet to spend. This is exhausting. I’d rather play ping-pong with the numbered balls. Not that it matters – Powerball’s latest jackpot ticket was just purchased in Wisconsin. (Called it – Colorado is now 0-184.) That’s a lot of bread for a Cheesehead.

Let’s Do the Twist!

My Amazon order history says a lot about my purchasing habits. I am a buyer of needs vs. wants. Pet food. Printer ink. Humidifier filters. But every now and then, a little something nostalgic sneaks into My Shopping Cart. Favorite childhood books for my one-year-old granddaughter. A balloon-launching catapult to make a Thanksgiving turkey fly (it didn’t). Italian chocolates from Perugia, also discovered during a year abroad in college. And just today – on total impulse – a Rubik’s Cube.

Rubik’s Cube – adding a few wrinkles to us baby boomers – celebrates its forty-fifth birthday this year. Back in 1974 when it was invented (and originally dubbed “Magic Cube”), the 3x3x3 trinket earned our attention for its mechanical magic as well as its almost-impossible-to-memorize solution.

To be precise, there are 43,252,003,274,489,856,000 (that’s “quintillion”) possible positions of Rubik’s colorful squares. The Cube comes with neither instructions nor answers. Already solved in its packaging, you can’t help twisting it up into a mess of color. In our pre-Internet world, Rubik’s Cube required endless gyrations in search of the answer (instead of just, “Hey Alexa”). But there was something immensely satisfying about the resulting nine squares of single color on each of its six sides. There was also something tempting about peeling off the colored stickers and rearranging them instead.

Erno Rubik, a Hungarian inventor, was an architect and architecture professor “searching to find a good task for his students” when he completed the Cube’s first working prototype – a mess of wood blocks and rubber bands. A small plastics company took a chance on its manufacture and the rest is history. In the first four years alone, two hundred million Cubes were produced and sold.

I was in college (and also an architecture student) when Rubik’s Cube first hit the shelves. Its perfect symmetry and twisting ability to reinvent its colorful look went hand-in-hand with my interest in building design. I remember keeping a Cube on my dorm room desk – at first for mindless manipulation; later for successful solving. Not that I could solve it quickly, mind you. The world record – an average of five solves – is six seconds. The world record with one hand (???) is nine seconds. The world record using only your feet (again, ???) is twenty-two seconds. My solve is expressed in minutes, if not hours.

Few puzzles compete with Rubik’s Cube for sheer “can’t put it down”. But there are a few. One of my favorites was the wooden double maze, the box-like puzzle with the Etch-A-Sketch dials on the side, maneuvering the steel ball through the walled maze without dropping it through one of several holes. I devoted hours and hours to that puzzle, always sweating those final tricky turns to the finish. Another favorite: Marble Solitaire, where you hop-eliminated marbles in search of the perfect solution: a single marble standing proudly in the board’s center divot. Finally (courtesy of Cracker Barrel restaurants), how about “Triangle Peg Solitaire”, the hop-elimination puzzle with the colored golf tees? Thanks to that little game, my kids were supremely patient after the dinner order was placed.

With somewhere near four hundred million sold, Rubik’s Cube is considered the best-selling toy of all time. Its inventive design landed the Cube in the permanent collection of the Museum of Modern Art (MoMA) in 1982. The Cube also garnered “Toy of the Year” in eight countries, including Germany, France, and the U.S.

Inevitably, there were attempts to advance Rubik’s design, such as a 4x4x4 version (“Rubik’s Revenge”), or pyramid, dodecahedron, and hexahedron shapes. But going completely off the rails, look no further than GoCube – a thoroughly high-tech update to Rubik’s. GoCube is also 3x3x3, but rimmed with LED lights, and contains wireless smart sensors, an embedded gyro, and an accelerometer. Download the GoCube app to your phone (of course there’s an app), and watch your twists on-screen instead of on the cube itself. The app guides you to the solution (if you so choose), creates alternative mosaic-looking puzzles, and run reports on solving speed and efficiency. You can even wage virtual head-to-head competitions. All for “only” $119.

“The Pursuit of Happyness” (courtesy of Warner Brothers)

I’m sure Erno Rubik (and Will Smith) would pooh-pooh GoCube as too much of a good thing. I would agree. The app-driven, light-up, hundred-dollar GoCube is over the top, with zero nostalgia to boot. On the other hand, Rubik’s Cube cost me $4.59 on Amazon. That’s a sweet deal, and a cheap way to learn how to do the twist all over again.

Some content sourced from Wikipedia, “the free encyclopedia”, and the Wall Street Journal article, “Never Solved the Rubik’s Cube?…”

It’s All in the Cards

Back in the Boy Scouts, my troop-mates and I memorized statements designed to make us better young men. The Boy Scout motto was, “Be Prepared”. The Scout slogan: “Do a Good Turn Daily” (help others). The Scout oath – several sentences stated with a raised right hand (fingers forming the Scout sign) – included obedience to the twelve points of the Scout law. Recently I’ve been thinking about Point #2 of the Scout law, Loyalty; showing care for family, friends, and country. But what about care for merchants?

Customer loyalty programs – those structured marketing ploys designed to tempt continued shopping at particular businesses – are standard retail procedure these days. The use of plastic and punch cards, account numbers, or scanned apps is as common as pulling out your Visa. I get suspicious when a merchant doesn’t have a loyalty program. It’s all about the points, and the allure of discounts or freebies through accumulated spending.

American Airlines, credited with starting the first full-scale customer loyalty program in modern times (1981), had no idea its “frequent fliers” would become the trendsetters for countless programs to follow. But the drive for customer loyalty started way before AA. Anyone who remembers pasting S&H Green Stamps into collection books, clipping Betty Crocker coupons straight from the product box, fishing prizes from Cracker Jack caramel corn, or joining the Columbia House Record Club (“8 CD’s for a penny!”) has dipped their toe into the customer loyalty pool before.

I took a quick inventory of my own customer loyalty and the numbers surprised me. I carry eight cards in my car. I have another eleven apps on my phone and another ten on-line accounts. That’s 29 unique programs, and over 30 if I include the couple of credit cards where my swipes eventually equal cash back. For someone who rarely shops on impulse, that’s more attention to spending than I’d care to admit.

If I did a little spring cleaning, I’d likely reduce my loyalty programs by one-third. Many sit gathering dust because I haven’t used the merchant or service in years. Others accumulate points at a snail’s pace. Fill my inbox with special sales alerts or saturate my voice mails with pleas to “buy now!”; it won’t matter. I purchase on my own terms.

Here are two recent loyalty experiences; the reasons I chose this topic today. Last September we took a weekend trip to Aspen, settling for a Westin hotel in nearby Snowmass (Aspen is over-the-top expensive to us commoners). When I went to Westin’s website for the booking, I discovered their loyalty program (Starwood) was merging with Marriott Rewards (now Marriott Bonvoy). Hallelujah – my Aspen getaway gets me points! But not so fast. Logging into Marriott Rewards, the home page alerted me to the fact the program merge was still in progress, and a Westin stay might not result in Marriott points. Long story short, I called the hotel, spoke to the front desk, and had them book the reservation for me instead. Yep, you can still do it the old-fashioned way. And you still get points.

My other recent loyalty experience involved Nicholas Mosse Pottery (Kilkenny, Ireland). Mosse makes beautiful handmade plates and bowls and the like, and we’ve been collecting a few pieces at a time since visiting Ireland a few years ago. Points for me (ha) for joining the Mosse loyalty program from the get-go. Just this week they alerted me me to my quietly-amassed rewards. I then purchased a $70 plate for virtually nothing.

My Mosse experience is the perfect example of my casual approach to customer loyalty. I don’t keep track of points until they equate to something significant. Sure, I favor certain products and services, but I’d still favor Marriott or Starbucks or Costco without their loyalty programs. For someone who tracks every penny, there’s something very satisfying in the surprise of unexpected discounts. That’s how it works best for me.

Here’s my advice. Don’t let customer loyalty programs drive your spending habits. If you do, the merchant “wins”, because you’re likely spending more along the way than whatever discount or freebie you end up getting. Loyalty = showing care; yes, but with retail that should only mean preferring one store over another. Despite what they’d have you believe, it’s not all in the cards.

Some content sourced from Wikipedia, “the free encyclopedia”, and from the Wall Street Journal article, “Inside the Marriott-Starwood Loyalty Program Turbulence”.

Sleeping with the Fishes

With Chinese New Year and Mardi Gras celebrations going on this month, you can bet the decibel levels around the world are higher than normal. Orbit the globe and all you’d have to do is step outside your rocket to catch the sounds of fireworks and blasting dance music. In this “Year of the Pig”, I find it funny my zodiac animal is the ox. By Chinese definition I’m “hardworking, intelligent, and reliable”. But forget about my “oxen” qualities for now. Today I want to explore my alter-identity as a dolphin.

(Work with me a little, okay? Don’t dump me at Sea World or a performance of “The Little Mermaid”; just hear me out. My dolphin identity has more legs than my ox.)

First, a question. How’s your sleep these days (er, these nights)? Getting your 7-8 hours, are you? Do you hit the pillow at night and next thing you know it’s sunshine and chirping birds? Do you wake refreshed and ready to tackle the day? If it’s “yes” to every question, you and your body clock are finely tuned. To spin it with science, you “respect your circadian rhythms”. But here’s where it gets interesting. Body clocks aren’t wound the same way person to person, nor are they set to the same time. One size most definitely does not fit all. We are Timexes, Seikos, Bulovas, and Rolexes. So which chronotype are you?

Chrono-what, you say? If I steered this post towards a biology lesson, you’d start nodding off right about now (not the way to treat your body clock). Instead, let’s keep it simple. Chronotype is essentially your preference for waking early or sleeping in. We all have a degree of one or the other, and we’ve had it since birth.

Let’s find out more about the “animal” within. Take the following test from Dr. Michael Breus (“America’s Sleep Doctor!”) – thepowerofwhenquiz.com – and less than a minute from now you’ll know your chronotype. You’ll also understand more about your propensity for sleep. No question – I hesitated when I came up dolphin (c’mon, Dr. Breus – I could’ve been a lion, a bear, or a wolf!), but admittedly the description is spot-on. I’m a light sleeper. Naps don’t help me. Attention to detail impacts my productivity (and my sleep). I hit the sack at the same time every night and wake up at the same time every morning. That’s me. And that’s the dolphin chronotype.

[Note: the Breus test wants your email to get your animal. Do it, and then unsubscribe. Otherwise the good doctor spams your inbox with books, courses, supplements, and other stuff. You just want your animal.]

To test the validity of chronotypes, I took the Breus test again… posing as my wife. If my answers for her were correct, she’s a bear (the most common chronotype). She’s not a light sleeper (Mardi Gras could be booming down the hall and she wouldn’t hear a thing). She works hard in the day, relaxes at night, and often goes to bed later than I do. She can sleep later into the morning if she so chooses. She needs a couple of hours to be fully alert after she rises. That’s my wife. And that’s the bear chronotype.

Unfortunately, chronotypes are not as dependable as they sound. For one, they shift as we age. For two, they can’t always be respected (i.e. jobs and lifestyle drive us off our body clocks). Finally, sleep is influenced by myriad factors having nothing to do with chronotypes (i.e. diet and exercise; light levels and sound levels; your dog, who always insists on going out at 3am.) But chronotypes are built into your DNA, so it behooves you to get to know them a little better.

One last wink of sleep trivia before we part. You know those nights when you wake up unexpectedly, and you feel completely, utterly out of it? Like, you can’t even see straight, let alone carry a conscious thought – as if you haven’t slept at all? That moment is called your circadian nadir; when your drive for wakefulness is at its lowest point. It happens about two hours before your natural wake-up time. For me – a dolphin – it’s not as disorienting a moment as most. But I still feel pretty out of it. After all, I’ve been sleeping with the fishes.

Some content sourced from the Wall Street Journal article, “Can a Night Owl Become a Morning Person?”

Danger, Will Robinson!

A strategic goal of the Federal Trade Commission (FTC) goes as follows: Protect consumers from unfair and deceptive practices in the marketplace. Unfair and deceptive practices seem to be the strategic goals of several other organizations out there, so I’m glad the FTC seeks to “protect” me. For example, they held a competition called the “Robocall Challenge”, looking for solutions to reduce those pesky and sometimes illegal phone calls we all receive. The competition winners – two software programs designed to intercept and divert – split the $50,000 first prize. The problem? The Challenge was conducted over five years ago, yet robocalls are more rampant than ever today.

The telemarketing calls of old seem quaint compared to the lifeless computer-generated voices of the last several years. Used to be, you’d answer the phone to a real voice; a sunny greeting in oft-broken English or heavy accent. The caller would say, “Yes, is this David Wilson, please?” or, “Hello Mr. Wilson, how are you doing today?” Who do you know who starts a phone conversation with wording like that? (Even better, when they’re looking for my wife Brigid – pronounced with a soft “g” – they mangle her name in ways I’ve never heard before.)

At least the old telemarketers sold you products or services too good to be true (“Congratulations – you’ve won a seven-day Hawaiian cruise!”), and at least they were human. Today’s robocalls are scams disguised as threats. Pay this tax bill immediately or the IRS will break down your door and haul you off to prison. Upgrade your Microsoft operating system now because your warranty’s about to expire. Buy this health insurance plan because yours doesn’t cover anything. I might listen to these pitches if they came from a real person, but the synthesized voice of a robocall triggers the involuntary reflex “hang up”.

For me, the most effective solution to robocalls is simply not answering in the first place. If the Caller ID doesn’t convince me it’s a real call, I let it go to voice mail. Sure, my provider offers a call-blocking service, but they charge a fee. Why would I pay good money to manage a situation I didn’t ask for in the first place? The same goes for the better call-blocking applications out there. They’ll make them go away, but it’s gonna cost you.

By the way, not answering in the first place also stops robocall breeding. Just by picking up the receiver or hitting “Answer”, you’ve identified yourself as a number that works, which means the robocall provider sells your number to other providers, and that means more robocalls. Picking up the phone is why Americans received 16.3 billion robocalls in 2018… and that was just January-May.

Robocalls are a nuisance – sure, but at least they’re not threats to the human race itself. That prospect turns my dreams into nightmares every so often. Whether vast supercomputers, unfeeling combat robots, or microscopic drones, you have to admit – we’re on the precipice of technologies just itching to get beyond our control. Fiction does a great job exploring the possibilities. Read Michael Crichton’s “Prey” (self-replicating nanotechnology), Daniel H. Wilson’s “Robot Uprisings” (just what the title suggests), or simply watch the brilliant 2014 film, “Ex Machina”. The final scene – when Ava walks confidently into the public domain and the credits roll – is perhaps the most chilling moment of the entire movie.

As if to mock this post, my brother-in-law – visiting here at the house as I speak – just received a call on his mobile phone. Another robocall, and probably another scam disguised as a threat. Maybe the call wasn’t by accident, but rather a triggered response from a nanobot keeping an eye on my keystrokes. A subtle message, as if to say: we’re here and we’re watching. Sure, I can plead “no-mo-robo” (which is also the name of a call-blocking company), but I know the robots are only growing in numbers. Better make room then – another highly-intelligent species is quietly joining the party here on Earth.

Slipping Away

Every time we travel to California – this past weekend, for example – I have to be reminded about their statewide ban on single-use plastic carryout bags. You think I’d remember – Cali put the kibosh on the bags three years ago. Still, we fill our basket with groceries, head to the check-out, and the cashier goes, “want to purchase bags?” Argh. I should store a couple of reusables in my suitcase; the very ones I keep in my car in Colorado.

Plastic straws followed plastic bags, of course. Four months ago, the Golden State placed “discouragement” on the plastic variety (you must ask for them now). We sat down to a meal and our waitress brought glasses of water – with paper straws (argh again). Admittedly, “legal” sippers are pretty good. No reduction to mush like breakfast cereal sitting too long in milk. Other than the cost (several times more than plastic), and the fine ($25/day for un-requested plastic), paper straws are hardly inconvenient.

Now then, the real topic for today. California is looking to “strike up the ban” yet again – on paper receipts; the little critters we receive after credit card transactions. Say it isn’t so, West Coasters! Bags and straws I can deal with, but a ban on paper receipts? That’s just stealing another book from my old-school library.

According to a Wall Street Journal op-ed, the facts are these: paper receipts generate 686 million pounds of waste per year. (Can someone please quantify 686 million pounds – say, number of filled swimming pools?) Paper receipts also generate 12 billion pounds of carbon dioxide. (Again, quantify – number of breathing humans?) Also, paper receipts contain Bisphenol A (BPA); not exactly an appetizing compound. In other words, don’t eat your receipts just because the food was lousy.

Without paper receipts, my personal budget maintenance takes a blow. I keep everything in Quicken, so give me points for electronic accounting. But I also use paper receipts – an old-fashioned double-check mechanism. I enter the transaction from the receipt; then cross-check against the Visa statement (Jacob Marley reincarnated?) Why do I do this? Because once upon a time a waiter decided to triple my tip after I’d signed the bill and left the restaurant. Later, my paper receipt didn’t reconcile with my Visa statement. Busted. I promptly called the manager, who investigated and lo-and-behold, discovered a pattern of gouging. The waiter was fired. More points for me!

Now here’s the irony in my triple-the-tip story. What if the restaurant didn’t use paper receipts? What if I processed my transaction through Square or an iPad, self-swiping my card and choosing the percentage tip? For starters (and finishers) there wouldn’t have been gouging because there wouldn’t have been a waiter. It would be like standing over the shoulder of the processor at Visa – instant reconciliation. In effect, my story is a vote for no paper receipts.

Truth be told, I’m already evolving – slowly – from paper receipts. When given the choice (Home Depot comes to mind), I select “email receipt” or “no receipt” more often than “paper”. Unlike robo-calls, I accept the unsolicited side effects of electronic commerce (i.e. email spam). In a nod to maintaining control, I select self-check-in at airports and self-check-out at markets.

More likely, I’m caving on paper receipts because I’ve already done so with a laundry list of other paper products. My written letters have (d)evolved into email. My paper-printed books have dissolved into bits/bytes on my Kindle e-reader. My to-do lists now reside in a phone app. Bills arrive in my online inbox instead of my streetside mailbox.

Phil Dyer, one reader of the Wall Street Journal piece, commented, “California will soon attempt to regulate earthquakes”. 49 of 50 U.S. states just LOL’d. Me, not so much. After all, I never thought I’d see the day where I’d give up my paper receipts.