Every year in mid-October, my mailbox gets noticeably fuller with holiday catalogs. The adverts are bold and glossy with all sorts of gifting ideas. I enjoy leafing through their colorful pages. But then they keep coming to my mailbox. And coming. And coming some more. If I saved every one of them I’d probably have a stack as high as my house by mid-December. By my calculations that’s almost as high as the stack I’d have for luxury cruises.
Maybe you’re familiar with the term First-World problem. It refers to “issues that are trivial, experienced by people in affluent, developed nations.” It puts minor annoyances in perspective compared to the more legitimate problems of this world. Good examples of First-World problems: 1) You can’t find the TV remote, 2) You have bad cell phone reception, or 3) Your favorite store only accepts cash. Today’s example of a First-World problem: 4) Too much junk mail from cruise lines.
Yes, I’ve taken a cruise. In fact I’ve taken four: one on the (Pacific) ocean with Carnival, one on the (Baltic) sea with Oceania, and two on the (Rhine, Danube) rivers with Viking. So it’s fair to say I’m a worthy target when it comes to cruise lines pushing their upcoming adventures. For some reason Carnival doesn’t pursue me (maybe I’m too old for their party boats?) but Oceania and Viking have gone – take your pick – full steam ahead or totally overboard. They send countless postcards advertising their cruises, and thick catalogs advertising their entire season’s worth. They love to push you to consider their “off-season, deeply discounted” options. And they love to NOT leave you alone.
It’s safe to say I receive a promotion for a cruise two out of every three days. Most days these adverts seem to give birth to a family. Just yesterday I received six, and two of them – go figure – were identical twins. I guess Viking really wants me to take that cruise. One of those six came from Regent (kind of an orphan), which makes me think Viking and Oceania share their mailing lists. Thanks a lot, guys.

Would I take a luxury cruise right now? Sounds nice, as long as it’s not through the Strait of Hormuz. Sounds nice, as long as I don’t pick up a pandemic-potential virus onboard. Sounds nice, as long as my ship doesn’t get torpedoed the way Cunard’s cruise ship Lusitania did in the early 1900s (read the remarkable story in Erik Larson’s Dead Wake). Maybe I should reconsider my “sounds good”. I sense the gods of cruising are trying to tell me something.
Admittedly, it surprised me to learn the demand for luxury cruises is not down but markedly up right now. You could point to the cost of fuel, the unrest in several parts of the world, or the thought of picking up a virus as reasons people wouldn’t want to cruise. Doesn’t seem to matter. Bookings are at record levels, especially those for “mega-ships” that look like floating water parks and the ones that take you to private islands. When one of my postcards advertises “up to 45% Spring savings!” and another “up to 30% off with free international airfare!”, you just know their profit margins are more than healthy.
But I digress. I need to address my First-World problem. Rather, let’s let Catalog Choice (CC) address it. With a quick online sign-up and a little info from one of my postcards, CC claims they’ll remove the cruise clutter from my mailbox, in the name of “fighting waste, preventing fraud, and simplifying life”. Will they? Time will tell. Maybe I’ll get back to you a few months from now since it’s a matter of global concern. Assuming I’m not on a luxury cruise at the time.
Some content sourced from the Travel and Tour World article, “U.S. Cruise Industry Faces Fuel Shock, Health Fears, and Mega Ship Boom…”, and Wikipedia, “the free encyclopedia”.












































