Star Wars – Life In A Word

Fantastic Plastic

On Christmas Day, any parent of small children will stifle a yawn, having built bicycles, dollhouses, and train sets the night before. After all, Santa doesn’t deliver unassembled toys. But hang in there a few years, Mom & Dad, because the building shifts from the giver to the receiver. Older kids want to create. In my generation it was Hot Wheels, Erector Sets, and Lincoln Logs. And one other toy surpassed all others for its ease of use and versatility. Lego.

My Christmas gift from my wife this year was a grand piano. Can you top that? Okay, so it wasn’t the kind worth five figures or special movers to get it across the threshold. My piano measures a mere 12″ x 14″ and comes from the Lego “Ideas” collection. When it’s finished it will have been built from 3,662 individual pieces. I can’t wait to get started.

A grand piano made of Legos means the simple interlocking blocks I had as a kid have come a long, long way. Lego Ideas sets are “products inspired by and voted for by Lego fans”. The collection includes a typewriter, a ship in a bottle, the house from the Home Alone movies, and the apartment from the Seinfeld sitcom. Every Ideas product involves thousands of Lego pieces to assemble. Every Ideas product was also completely sold out for Christmas on the Lego website.

Fifty years ago, Lego was blessedly innocent. All you had were small bricks in primary colors and if you were lucky, a paper set of instructions to create a simple house or a vehicle. Otherwise, you just built whatever your imagination could come up with. When my own kids were kids, Lego moved to product-specific sets like a T. Rex from Jurassic World or an X-wing Starfighter from Star Wars. Sure, they looked cool when they were built, but I was always skeptical because the sets removed creativity from the experience. You’d just follow the step-by-steps in the little booklet and voila – a T. Rex. But call me a hypocrite because this sixty-year-old can’t wait to build his step-by-thousand-steps Lego Grand Piano.

Lego has an interesting history – too many chapters to cover here. The numbers tell the story in a nutshell. The Denmark-based company is considered the largest toy company in the world. Their bricks have inspired movies, video games, building competitions, and eight amusement parks. Their factories have been churning out little plastic pieces for almost 75 years. And at last count, that pile of pieces surpassed 600 billion (or 75 Legos for every man, woman, and child on earth).

I didn’t expect to be a Lego fan as an adult but then came the Architecture series in 2008, cool buildings like the Taj Mahal, Eiffel Tower, and Empire State Building. I just had to have one, so last Christmas my wife gifted me the 1,032-piece United States Capitol Building. I didn’t clock how long it took to complete but I must’ve looked awfully confident in the assembly because now I’m staring down the more daunting Grand Piano. Maybe my wife wants me locked down in my home office for the next several months?

To underscore the popularity of Lego these days, the Architecture series alone includes 50 buildings and cityscapes, with more coming out each year (the Taj Mahal was released just last summer). These sets run anywhere from $50 to $250, with the discontinued ones setting you back three times as much. Sure, I’d love a Lego version of Frank Lloyd Wright’s “Fallingwater” house, but I’m not going to pay $800 to a collector just to have one.

No discussion of Lego would be complete without a nod to custom creations. Our local Scheels department store has a larger-than-life Denver Broncos football player made of Legos, posing front and center in the toy department. The Church of Christ creation in the photo here didn’t forget seating for an 80-member choir (below the big yellow crosses). And the biggest custom creation of them all? A full-scale Lego replica of the previously-mentioned X-wing Starfighter, first displayed outdoors in New York’s Times Square. Try to picture 5.3 million Lego pieces and 23 tons of “toy” in the shape of a fighter jet. Or just check out the photos here.

Now that I’m done writing it’s time to break open the first bag of pieces to begin my Lego Grand Piano (and time for you to watch the ingenious stop-motion video below). I’ll use the stopwatch on my iPhone to capture the hours I consume to complete it. Er, days? Weeks? I mean, Rome wasn’t built in a day. Neither is a grand piano. You might want to check in with me next summer to make sure I haven’t gone bats.

Some content sourced from Wikipedia, “the free encyclopedia” and the Lego.com website.

Feeding Frenzy

Thanks to a whole lot of snow in Colorado I was pretty much housebound this week. I was also reminded of the number of mouths I’m expected to feed. That total is nine… if I count the four horses, two cats, and one dog besides my wife & me. Now that I think about it, a horse eats enough for two so let’s bump the number to eleven mouths. And nine of those belong to animals.

A year or so ago I wrote a post called Sign Me Up!, where I marveled at the rapidly growing world of subscription-based services. Among my own subscriptions I listed a magazine, a newspaper, and digital music, I also included Chewy, the online pet food supplier whose mission is “to be the most trusted and convenient online destination for pet parents (and partners), everywhere.” At the time I was just trying Chewy out, not willing to go all-in with a subscription. Today? I’m fully on board and wondering why I didn’t sign up sooner.

Even the U.S. Post Office celebrates “fur babies”

Every time a Chewy pet food box shows up at my front door my first thought is, “Why didn’t I come up with this idea?” Chewy’s concept is wonderfully simple… and wildly successful. First, create a list of the world’s major suppliers of dog and cat food. Second, negotiate bulk purchases of their products at a discount. Third, set up a small network of fulfillment centers. Finally, sell to customers with some of the discount, keeping the rest for your own operation and profit. It’s a middleman’s recipe for millions. Er, make that billions.

If you think this post is a plug for Chewy you’re darned tootin’ it is. Chewy offers over 2,000 brands of pet food to 15 million subscribed customers. 97% say they’re satisfied. Chewy’s net sales in 2019 were $4.8 billion dollars. Nosh on that impressive number for a second. $4.8 billion sounds like the GDP of a small country. A small country with a lot of pets.

Foresight is everything here. Ten years ago I wouldn’t have believed there were 200 brands of pet food, let alone 2,000. If I go back to my childhood (way more than ten years ago) I can name exactly four pet food brands or products of the day: Purina, Friskies, Alpo, and a curious General Mills creation called Gaines Burgers (“The canned dog food… without the can!”) Well, I also remember a variety box of dog biscuits called “Fives”, but that’s because I snacked on them every now and then when there wasn’t anything else in the pantry. Fives were fit for human consumption. At least, I think they were.

The pet food demand of the 1970s wouldn’t have sustained a subscription service like Chewy. On the other hand, today’s market is a feeding frenzy, especially with more people opting for “fur babies” over children. And don’t think Chewy hasn’t noticed all the doggy daycare and emotional support. Now they also deliver food for your fish, your bird, your snake, and all those farm animals grazing on your backyard lawn (alpacas, anyone?) Chewy even offers a pharmacy of over-the-counter meds when your pet is in some way under the weather.

I was going to wrap up this plug by smugly suggesting Chewy cater to our horses, but of course they already do. I can’t subscribe to hay bales yet (I’m sure they’re working on that) but I can buy grain, treats, blankets, tack, and fly spray. So instead, let me speculate it probably won’t be long before Chewy gets into the “human” food delivery business as well, to compete with Amazon, Wal*Mart, and Target. With Chewy’s millions of subscribed customers, the new offering would take off like a bull in a china shop. Or better, like a big, furry bad boy in a Star Wars movie.

Slush Fun

In the last few years, it seems every other corner in Colorado Springs sprouts a newly built “Kum & Go” gas station. Kum & Go’s bright red-and-white oval signs beckon consumers to plentiful pumps and come-hither convenience stores. Kum & Gos are clean and spacious, with competitive fuel prices. Started in Iowa by Krause Gentle Co. (hence the “K” and “G” in the name), Kum & Go operates 400 stores across 11 Midwestern states; rapidly adding more. They’re even gobbling up unwanted locations of my favorite childhood hangout: 7-Eleven.

7-Eleven, of course, is the remarkably resilient convenience store of the baby-boomer generation and before. 400 stores is a drop-in-the-bucket to 7-Eleven. Worldwide you’ll find almost 70,000. It’s safe to say 9 of 10 Americans – at some time in their lives – pass under the bright green, red, and orange of a 7-Eleven sign.

7-Eleven roots to 1927, when “Tote’m” Stores launched in central Texas (yes; a totem pole in front of every one). In the post-WWII era, Tote’m rebranded as “7-Eleven” to acknowledge an unprecedented window of operation – earlier in the morning and later at night than most others. Today of course, coupled with gas stations, 7-Elevens keep those doors open round the clock.

Last Thursday – and every year on “7/11” – 7-Eleven offered a free small Slurpee to all who passed through its doors. (I like number-calendar play, don’t you? “Pi Day” = 3.14, “Fry Day” – National French Fry Day = 7/13, and “Star Wars Day” = May the Fourth.) Best Slurpee trivia: its genesis was at Dairy Queen, where a franchisee put Cokes in the freezer and stumbled upon a soda slush he labeled the “ICEE”. 7-Eleven bought the license, changed the name, and the rest is history. Still one of the bestselling drinks anywhere.

This week, I find myself vacationing in the small coastal town where I spent many a childhood afternoon heading to 7-Eleven. I missed out on last week’s free Slurpee, but I went to one of their stores the day after just to have a look. I can’t tell you the last time I’d been in a 7-Eleven but know this: they haven’t changed much in fifty years. You’ll still find an entire aisle of candy. Hot dogs still rotate on heated rollers behind glass, ready for purchase. Doughnuts age in a plastic bakery case. The Slurpee machines grind away towards the back, beckoning with their cups and colors.

I’ll give you five reasons why 7-Eleven was the ideal destination for a tweenager of my day. First, 7-Elevens were located close enough to residential neighborhoods to get there on foot or by bike. Second, 7-Elevens were small; therefore, not intimidating. (A kid-sized grocery store, if you will.) Third, 7-Elevens parked a couple of pinball machines in the corner of the store (I can still hear the “knock” sound when you’d win a free game). Fourth, 7-Elevens had an entire aisle of “coin candy” (dozens of options for your hard-earned penny, nickel, dime, or quarter). Finally, 7-Elevens had Slurpees – the coolest kid drink around.

When I visited 7-Eleven last week, I bought a Slurpee for old time’s sake. Guess what? They’re exactly the same – that slushy mix of syrup, CO2, and water. You still choose from several sizes of paper/plastic cups (although now you can “Big Gulp” if you must have 32 oz.). The drink still rotates and mixes behind that round glass window; a tempting peek at the flavors before you commit. The straws still have that open spoon on the ends. And a Coke Slurpee is still the fan-favorite (I’d choose Cherry were it not for the stained lips). Frankly, the only difference between today’s Slurpee and the one in the 1970’s: you can buy a refillable cup for discounts on future purchases.

Kum & Go also offers a refillable cup – the $50 “gold” for unlimited coffee and soda for a year. But that’s hardly kid stuff nor kid prices. I only go to K & G for the gas anyway. But take my advice and stop into a 7-Eleven again. Buy a small Coke Slurpee (and a hot dog – they’re actually pretty good). The pinball machines are history, and the candy costs a lot more than a penny. Otherwise it’s like a step back in time.
Some content sourced from Wikipedia, “the free encyclopedia”, and the CNN.com article, “It’s 7-Eleven Day…”

Wait For It

Let’s wager a guess over something that happened to you in the past few days. It probably happened several times in the past few days. It wasn’t by choice, nor were you alone. It might even be happening right now. What is this recurring, oft-maddening event in your daily world (and mine)? Somewhere, for some good reason, in person or in the car, deliberately or unintentionally, you found yourself waiting in line.

Call it a common courtesy or call it the primary by-product of consumer demand. Waiting in line is a timeless (or time-wasting) necessary evil with no satisfactory alternative. While the world behaves efficiently with smartphones, computers and even data-consuming “IoT” appliances, those snaking, switch-backing, several-option, several-category lines of humans seem to grow ever longer. Including traffic on the highways – another version of waiting – you’ll spend one to two years of your life in line.

Consider some of the common reasons why we wait in line:
– store cashiers
– airport security
– phone calls (on hold)
– amusement parks
– voting
– public restrooms

If I wrote this post fifty years ago, I would’ve listed the very same reasons why we wait in line. We have options now, but let’s face it; those options are waiting-in-line in disguise. Store cashiers now work side-by-side with an area of self-check-out machines (which draws its own line). Airports promote pay-for lines like TSA Pre and CLEAR. Telephone on-hold mechanisms offer callbacks instead of waiting (“for an additional $0.75”). Disneyland installed “FastPass” lines; again, for a fee. Voting can be done by mail (forcing your ballot to wait in line instead of you). And public restrooms? Okay, there’s no option to waiting for the potty. Maybe reconsider that second beer.

The Brits refer to a line of people as a queue. I like that (and not just because we need more words beginning with the letter “q”). Leave it to those on the far side of the pond to class up the most mundane activity imaginable. At least we have our phones as distractions when we “queue”. But the old-fashioned distractions still work. It’s why they put candy bars by the cashiers, magazines in the waiting room, mirrors by the elevators, and televisions in the airport. Anything to help you forget you’re waiting in line.

You’d think waiting in line is mindless – no-brainer science really – but I have experienced flaws in the system. Recently in Lowe’s, waiting patiently in a single, central line at the self-check-out area, I was confronted by the person behind me, who demanded I “choose one side or the other” (as if logic demanded a separate line for each row of self-check-out machines). My response to him was not one of my finer moments. Another example – at the airport – my wife and I waited at the curb with a dozen others for the parking lot shuttle, only to discover the “front of the line” was a variable determined by the point on the curb where the driver chooses to stop his vehicle. If you want to see what not waiting in line looks like, try to catch a parking lot shuttle at the airport.

In today’s world, we have new reasons why we wait in line:
– to purchase the latest iPhone
– at restaurants, with pagers (clever disguise for waiting in line)
– on-line (i.e. for concert tickets or sports tickets at a specified time)
– Black Friday sales

Finally, we will always stand in line for our kids, whether to see Santa Claus at the mall or to buy something they simply must have. Years ago, I remember taking my kids to the local bookstore for the latest “Harry Potter” (which they started and finished before the next sunrise). It was the only time I’ve stood in line for the right to stand in line again. The bookstore insisted on selling a limited number of tickets at noon, to be exchanged for the book later that same day, when the publisher allowed its release.

I believe the longest I’ve ever waited in line is five hours – to see the first Star Wars movie in 1977. With no electronic devices to keep my friends and I company back then, five hours was even longer than it sounds, especially knowing two consecutive showings of the movie would run before I even entered the theater. Then again, the truly morbid among us believe we are all simply waiting to die. If that’s the case, let’s hope we’re in a really, really long line.