Slush Fun

In the last few years, it seems every other corner in Colorado Springs sprouts a newly built “Kum & Go” gas station. Kum & Go’s bright red-and-white oval signs beckon consumers to plentiful pumps and come-hither convenience stores. Kum & Gos are clean and spacious, with competitive fuel prices. Started in Iowa by Krause Gentle Co. (hence the “K” and “G” in the name), Kum & Go operates 400 stores across 11 Midwestern states; rapidly adding more. They’re even gobbling up unwanted locations of my favorite childhood hangout: 7-Eleven.

7-Eleven, of course, is the remarkably resilient convenience store of the baby-boomer generation and before. 400 stores is a drop-in-the-bucket to 7-Eleven. Worldwide you’ll find almost 70,000. It’s safe to say 9 of 10 Americans – at some time in their lives – pass under the bright green, red, and orange of a 7-Eleven sign.

7-Eleven roots to 1927, when “Tote’m” Stores launched in central Texas (yes; a totem pole in front of every one). In the post-WWII era, Tote’m rebranded as “7-Eleven” to acknowledge an unprecedented window of operation – earlier in the morning and later at night than most others. Today of course, coupled with gas stations, 7-Elevens keep those doors open round the clock.

Last Thursday – and every year on “7/11” – 7-Eleven offered a free small Slurpee to all who passed through its doors. (I like number-calendar play, don’t you? “Pi Day” = 3.14, “Fry Day” – National French Fry Day = 7/13, and “Star Wars Day” = May the Fourth.) Best Slurpee trivia: its genesis was at Dairy Queen, where a franchisee put Cokes in the freezer and stumbled upon a soda slush he labeled the “ICEE”. 7-Eleven bought the license, changed the name, and the rest is history. Still one of the bestselling drinks anywhere.

This week, I find myself vacationing in the small coastal town where I spent many a childhood afternoon heading to 7-Eleven. I missed out on last week’s free Slurpee, but I went to one of their stores the day after just to have a look. I can’t tell you the last time I’d been in a 7-Eleven but know this: they haven’t changed much in fifty years. You’ll still find an entire aisle of candy. Hot dogs still rotate on heated rollers behind glass, ready for purchase. Doughnuts age in a plastic bakery case. The Slurpee machines grind away towards the back, beckoning with their cups and colors.

I’ll give you five reasons why 7-Eleven was the ideal destination for a tweenager of my day. First, 7-Elevens were located close enough to residential neighborhoods to get there on foot or by bike. Second, 7-Elevens were small; therefore, not intimidating. (A kid-sized grocery store, if you will.) Third, 7-Elevens parked a couple of pinball machines in the corner of the store (I can still hear the “knock” sound when you’d win a free game). Fourth, 7-Elevens had an entire aisle of “coin candy” (dozens of options for your hard-earned penny, nickel, dime, or quarter). Finally, 7-Elevens had Slurpees – the coolest kid drink around.

When I visited 7-Eleven last week, I bought a Slurpee for old time’s sake. Guess what? They’re exactly the same – that slushy mix of syrup, CO2, and water. You still choose from several sizes of paper/plastic cups (although now you can “Big Gulp” if you must have 32 oz.). The drink still rotates and mixes behind that round glass window; a tempting peek at the flavors before you commit. The straws still have that open spoon on the ends. And a Coke Slurpee is still the fan-favorite (I’d choose Cherry were it not for the stained lips). Frankly, the only difference between today’s Slurpee and the one in the 1970’s: you can buy a refillable cup for discounts on future purchases.

Kum & Go also offers a refillable cup – the $50 “gold” for unlimited coffee and soda for a year. But that’s hardly kid stuff nor kid prices. I only go to K & G for the gas anyway. But take my advice and stop into a 7-Eleven again. Buy a small Coke Slurpee (and a hot dog – they’re actually pretty good). The pinball machines are history, and the candy costs a lot more than a penny. Otherwise it’s like a step back in time.
Some content sourced from Wikipedia, “the free encyclopedia”, and the CNN.com article, “It’s 7-Eleven Day…”

Disc Chalky

Woodstock Candy (“Let Sweet Flashbacks Sprinkle Down”) assembles collections of vintage candy and sells them on Amazon.  The “nostalgic retro mixes” tailor to the buyer’s age, as in “30th Birthday Box” or “65th Birthday Box”.  For those in my decade, Woodstock tosses in classics like Chuckles, Red Hots, Sugar Daddy’s and Smarties. Also, a few Pixy Stix, a Candy Necklace, and a long strip of those colorful Candy Buttons. Finally, buried quietly in the back of the box: one small roll of Necco wafers.

Four months ago, the Wall Street Journal alerted those of us with nostalgic sweet teeth of the fate of Necco wafers.  More correctly, NECCO – the New England Confectionery Company – would shutter if it didn’t secure a buyer.  Apparently, no one came to the candy counter, because the factory closed its doors late last month.  The consumer reaction was immediate – on the order of the Hostess Twinkies frenzy.  Rolls of Necco wafers flew off the shelves.  Frantic calls to candy stores demanded entire boxes be placed on hold.  One Necco devotee offered his 2003 Honda Accord in exchange for the company’s remaining product.  You might call it “disc(o) fever”.

The Necco wafer/disc is an underappreciated candy of years gone by, though admittedly my affection for the confection is not what it used to be.  Necco’s are packaged in rolls of about thirty, in an assortment of eight flavors, including clove.  Clove.  Even the flavors sound dated.  A Necco wafer looks and tastes like a disc of chalk (drywall?), with a hint of flavoring to make it seem like food.  Eat a dozen wafers and your hands and clothes are covered with edible dust.  Eat a dozen more and the flavors all start to taste the same.  What used to be a satisfying crunch now feels like a threat to my dental work.

Why was I drawn to Necco wafers, when my back-in-the-day 7-Eleven store included an entire aisle of more appealing candy?  Maybe I just like little discs.  My father used to drive my brothers and I to some of his building sites, and I quickly discovered the concrete littered with dozens of metal coins.  These were “slugs” – today called KO’s or “knockouts”; the quarter-sized remains of partially-stamped openings in electrical junction boxes.  I collected hundreds of them – God knows why (but I was a kid, so I didn’t need a reason).

I also collected coins – more specifically quarters, because quarters were big money in my day, and translated into just about everything in that 7-Eleven aisle.  Quarters could also be stacked into paper wrappers; perhaps my precursor to a roll of Necco wafers.

At the same time in life, I had what was probably the coolest toy around.  It was called a “Rapid-Fire Tracer Gun” (if you were really cool you had the Star Trek version).  The Tracer fired little round plastic discs, spinning them out of the barrel so fast they hurt when they hit skin.  They even made a Tracer Rifle for more accurate shots.  The Tracer had a spring-driven magazine, so you could queue up a whole pile of plastic discs.  Or Necco wafers.

Necco wafers aren’t nearly as appealing as some of the stories behind them.  A hundred years ago Necco’s were carried by Arctic explorers and handed out to Eskimo children.  Their “suspiciously long” shelf life (Necco’s are sugar, corn syrup, and not much else) allowed them to be stored for months; then consumed by Union soldiers during America’s Civil War.  And therein lies the significance of the NECCO factory closing: the wafers have been around since 1847.

If I still don’t have your attention, consider this: NECCO also manufactures Sweethearts, the heart-shaped romantic-message-stamped equivalent of the Necco wafer, distributed by the billions on Valentine’s Day.  Think about that: no more candy hearts bearing “Kiss Me” or “Love You” or “Be Mine”.  Instead, just inedible greeting cards and meh grocery-store chocolates.  But don’t despair – I think the factory closing is just a hiatus.  The Hostess Twinkie came back and so will the Necco wafer.  It’s already underway, so join the movement: #SaveNecco.