Tag Archives: MasterCard

Hot Little Numbers

Yesterday, I became reacquainted with “hack” – a harsh bit of a word.  On the one hand, hack is when you take big chops into a tree with your ax.  Nothing wrong with that. Hack is also whether you can … Continue reading

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Manipulation Games

In April of last year Starbucks modified its customer loyalty program, linking reward “stars” to dollars spent instead of store visits. Where previously you nabbed a free coffee for twelve trips to the cash register, you now need a total … Continue reading

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