Tag Archives: shopping

Manipulation Games

In April of last year Starbucks modified its customer loyalty program, linking reward “stars” to dollars spent instead of store visits. Where previously you nabbed a free coffee for twelve trips to the cash register, you now need a total … Continue reading

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Steal a Card, Any Card

Imagine a carefree Saturday at the mall. You’re shopping with friends for something you really need, or maybe it’s just a little retail therapy. Whatever the reason, the shopping and the purchases make for an enjoyable afternoon. In fact, you’re … Continue reading

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Go On, Take the Money and Run

If you buy e-books through Amazon, you’re familiar with the option “send a free sample”.  Rather than buying the book up front, Amazon sends the first 5% to your e-reader as a teaser.  The sample cuts off abruptly (sometimes mid-sentence), … Continue reading

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