Supply Chain Reaction

My neighbor to the north – the one with a mansion lording over the rest of the hood from the highest point around – hosts equestrian events on weekends. Whether reining or cutting competitions, or “quaint” social gatherings, his barn and surrounds burst with dozens of horses and riders just about every Saturday. His property is large enough we’re pretty far removed from the hubbub, except the convoy of horse trailers and trucks barreling down the street beforehand. The wheels rumbling over the washboardy dirt road and balloons of dust floating high overhead are hard to ignore.

Maybe you don’t have a parade of horse trailers in your neighborhood (or a washboardy road), but guess what?  You do have a procession of vehicles making their way to your driveway, and the list of participants is growing.  Home delivery is the latest block party where everybody seems to have an invite.

In the 1970’s the only vehicles coming up our driveway were the red, white, and blue jeeps of the United States Post Office (USPS) or the brown, boxy trucks of the United Parcel Service (UPS).  Then Federal Express vans (FedEx) joined in with a little purple and green, while DHL (the initials of the three founders’ last names) added a healthy dollop of yellow.  Taste the rainbow!

 That’s a pretty good line-up right there, but in the last decade or so home delivery (or “last mile delivery”, to use the trendier term) picked up several more players.  Amazon (black vans with a blue “swoosh” on the side) and WalMart (several colors) extended their supply chain by adding home delivery trucks.  Your pizza guy has been joined by restaurant delivery of all kinds, like DoorDash, Grubhub, and UberEats.  AmazonFresh is competing with your local grocery store to make sure you consider home delivery of products from Whole Foods.

Here are a few of the more “colorful” entries coming soon to a driveway near you:

  • Postmates – Pizza, prescriptions, shoes, and tech products, just to name a few Postmates delivery favorites.  What makes Postmates unique?  They’re not affiliated with any business or product line.  If you need it, they’ll find it.
  • LuggageForward – Boasts “doorstep pickup”, so all you worry about is transporting you from your home to your travel destination.  LuggageForward guarantees your bags arrive before you do, and their “shipping experts” track your items every step of the way.
  • Piggybee – Just like LuggageForward, except you’re entrusting your luggage or other item to a random person who happens to be traveling to your destination anyway.  Sounds a little dicey, but isn’t the name great?
  • Entrusters – The opposite of Piggybee, but the same concept.  You find something you want to buy in a distant locale, and the random person who happens to be traveling to your city brings it to you.
  • goPuff – A “convenience store caterer”, tempting you with products like that pint of Ben & Jerry’s you don’t really need.  Perfect for college students?  Yes, and the company was started by college students.  “goPuff”?  No clue.
  • Drizly – Not only wine, beer, and liquor to your door inside of an hour, but also all the mixers, garnishes, and supplies you need to make your party tipsy.  Hopefully you’re not the only one at the party.  Hopefully your Drizly driver doesn’t partake in whatever he or she delivers.
  • Stitch Fix – A competitor to Nordstrom’s Trunk Club, Stitch Fix offers a stylist and all the designer clothes you could ever want.  Try them on and keep ’em or return ’em within three days.  Might as well close the doors on your local shopping mall.
  • Washio – Just what you would guess: home-delivery wash, dry, and dry-cleaning of your wardrobe.  Your hamper just moved to the front door!  Washio’s “ninjas” pick up and drop off inside of 24 hours, and even leave a cookie on top of the clean-clothes bag.  Sadly, Washio lasted less than three years; it’s founders claiming, “sometimes you make it, sometimes you don’t”.

As we speak, many of these deliverers are hopping the fence into each other’s domains.  Postmates is test-marketing convenience store items in New York City, sourcing from 150+ Walgreens and Duane Reades.  Doordash is trying out same-day grocery delivery in 22 states.  AmazonFresh distinguishes itself as food delivery with its lime-green (not black) vans.

With so many entrants in the home delivery circus, it’s fair to say the concept is still in its infancy.  We’ll need several years to see who and what will ultimately come out in the wash (clearly, not Washio).  But mark my words, you can always count on someone to rain on the parade.  Amazon is already experimenting with “Prime Air”, a drone-service.  In other words, home delivery may be a little less grounded in the future.

Some content sourced from the 10/2/19 Wall Street Journal article, “Postmates, DoorDash Want to Deliver Your Groceries, Too”.

Impersonal Delivery

Why does Amazon ask for “packaging feedback”?  Do they really want my opinion on a plain brown box?  Yesterday I came home to an Amazon delivery on my front door step.  But that’s already not true.  The box was dropped into a plastic bag and suspended from my mailbox (“front door step” just sounded better).  My packaging feedback to Amazon: lackluster.

40 - jejune

Let’s chat about delivery as it used to be.  My fondest childhood memories include the noisy, colorful, “old-fashioned” delivery trucks that made their way into the neighborhood regularly.  No kid from that era will ever forget the bakery, dairy, and ice cream trucks, and the allure of fresh-made bread and other goodies – temptations limited only by Mom’s permission or the amount of change in your pants pocket.

Growing up in Los Angeles, the Helms Bakery had a fleet of hundreds of bright yellow delivery trucks.  The drivers dressed in smart uniforms and used a distinctive “toot-toot” horn to announce their arrival.  The neighborhood gathering at the truck was as much social as it was for baked goods.  At the end of grade-school field trips through the Helms factory, each kid received a coupon for something free from the delivery truck.  It was like a golden ticket to a candy store, where you walk in and the owner spreads his arms and says “pick one”.

The dairy truck came from Edgemar Farms, not that we ever knew (or cared) where the farm was.  Edgemar delivered milk in glass bottles with foil caps.  The “milkman” would walk into the kitchen like he was family.  He’d take the order from Mom and return with his wire basket full of milk, eggs, and butter.  Then he’d unload everything right into the refrigerator, tip his cap with a cheery “good morning” and be on his way.  Now that’s anything but lackluster delivery.

Ice cream (Good Humor or some other brand) appeared in our neighborhood on summer nights – the very best truck of them all.  I can still hear the beckoning jingle from the roof-mounted loudspeakers.  The neighborhood kids would flock – I mean flock – to the truck’s side window, where the all-in-white ice-cream man would lean out and wait too patiently while we made up our minds.  Bomb pops.  Push-ups.  Ice cream sandwiches.  Heaven on earth delivered right into your hands.

Okay – end of time-gone-by chat – back to today’s delivery by Amazon.  Boring brown box.  Got it?  So how did my box get to me?  What did the truck look like (was it even a truck)?  Did the delivery person wear a uniform? Did he or she come to the front door?

Lack of delivery details equals lackluster delivery.  And it’s only going to get worse.  Amazon Prime Air is described as “a future delivery system designed to safely get packages to customers in 30 minutes or less using small unmanned aerial vehicles”.  So now my brown boxes are going to arrive by parachute.  In my packaging feedback, I’m going to request a beckoning jingle from the drones to announce their arrival – er, landing?