Hello, I’m Veronica
The sky is not completely dark at night. Were the sky absolutely dark, one would not be able to see the silhouette of an object against the sky.
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Manipulation Games
In April of last year Starbucks modified its customer loyalty program, linking reward “stars” to dollars spent instead of store visits. Where previously you nabbed a free coffee for twelve trips to the cash register, you now need a total purchase value exceeding $63 . According to CNN, “…customers were furious with the new program.” Maybe so but those customers didn’t stay away either. Starbucks’ 2016 gross sales were $21.3B, up 10% from its previous fiscal year.
Once upon a time I resisted customer rewards programs but over the years I’ve made peace with them. I keep a couple dozen loyalty cards in the car or on my phone, ready to play whenever I visit this store or that restaurant. I still control where, what, and how much I purchase. Since I don’t keep a close eye on my rewards, I’m pleasantly surprised whenever I qualify for a freebie or a discount.
But here’s what I don’t like about rewards programs. They’re designed to manipulate your spending habits. That’s where Starbucks – like so many other merchants – gets a “fail” on my customer satisfaction test. In addition to their stars program Starbucks sends emails every other day (which I unsubscribe from but always seem to return). Those emails encourage me to purchase in certain ways or quantities or timeframes with the allure of “bonus” stars. It’s a ruse; plain and simple and obvious. No amount of “free” will ever tempt me to buy three breakfast sandwiches in five days. Or three Frappuccino’s in three days. (I don’ t even buy one breakfast sandwich or one Frappuccino. Just coffee.)
Starbucks may annoy me with their sales tactics but I still buy their products. The same cannot be said for credit card companies. The newest Visa and MasterCard programs include sophisticated reward programs where spending is literally the only path out of debt. Take Chase Bank’s Sapphire Reserve Visa card. As trendy as this elegantly thin metal card appears to be, it’s utterly manipulative. For starters, just holding the card in your hand sets you back $450 a year. Then you’re encouraged to spend $4,000 in the first three months to qualify for 100,000 reward points (recently sliced to 50,000). You’re also tempted by an instant $300 travel credit – which can only be used through Chase’s partners – as well as credits towards Global Entry, TSA Pre, and airline lounge fees.
No matter how you justify the rewards of Chase Sapphire Reserve you’re still spend-spend-a-spending to recoup the costs. Consider Sapphire points are valued at 2.1 cents each. The best-case scenario therefore – spending on travel or dining – still needs to add up to $15,000 before you’ve paid off the $450 annual fee. Too rich for me.
Las Vegas is getting in on the rewards game too. Sin City’s legendary “free drink” is about to enter the history books. Slot machines now include small colored lights, easy to spot by the passing cocktail waitress. If you’re “red” she’ll walk right past you without so much as a smile. If you’re “green” you’ve fed your machine enough to earn a “free” drink. The same goes for casino parking lots; spend enough inside the building and you’ll earn a voucher for outside. Is it any wonder gambling is no longer the biggest source of revenue in Las Vegas (in favor of hotel, restaurant, and bar purchases)?
Despite these trends, I’ll keep playing the rewards game and very occasionally cashing in on anything “free”. But I’ll also be wary of the subtle manipulations. Just yesterday I received my umpteenth Southwest Airlines’ Visa card offer. All I must do is spend $2,000 in three months for 50,000 points and no annual fee. That application goes straight to the shredder every time. My one and only Visa card with its no-frills-no-cost rewards program suits me just fine.
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Survivor: Siberia
Very few shows capture my attention like CBS’s Survivor. What started as a fairly contrived reality television competition has evolved over many years to a fascinating cat-and-mouse game of wits. Survival of the environmental extremes pales in comparison to the mental madness brought on by deliberate deceit, misunderstood conversation, and naked errors in judgment. The lack of sleep by itself (on some nights strategic, on others unavoidable) would have me stepping out of the game well before the final day.
Like most reality shows Survivor is edited to manipulate the viewing experience to be as entertaining as possible. You only see what the producers want you to see. Given hundreds of hidden cameras, I can only imagine how much film ends up on the “cutting room floor”. Regardless, Survivor is undeniably popular in America (with similar competitions in fifty other countries). The current season – the thirty-fourth – is watched by over ten million viewers. There have been over five hundred episodes. And the format of the game is relatively unchanged from the first competition seventeen years ago.
When “The Hunger Games” movies came out in 2012, I remember how I couldn’t help drawing several parallels to Survivor. In both cases you have contestants battling until only one remains; the recipient of untold riches. In both cases the contestants have but a few items of comfort and are forced to endure the harsh conditions of their surroundings. Also in both cases, you have a game manipulated behind the scenes by the powers that be, to maximize the entertainment value for its viewers (even at the “expense” of contestants).
So now let’s talk about Game2: Winter, the latest spin on reality TV competition from Russia. Brace yourself.
Game2: Winter (G2W) is a hybrid of Survivor and “The Hunger Games”. Take fifteen men and fifteen women, drop them into a remote location in Siberia (which is anywhere in Siberia come to think of it), wait nine months and see who survives. Each entrant must be declared “mentally sane” to qualify (kind of an oxymoron for a G2W player, don’t you think?) and chooses up to 100kg of equipment from a warehouse en route to Siberia. Clothing. Tools. Weapons. Whatever they feel they need to survive. Each entrant also gets a satellite-linked panic button. That comes in handy when they encounter the hungry wolves and bears in the region – assuming the production crew can get to them fast enough.
With a particular nod to “The Hunger Games”, G2W will be televised 24/7. Oh, and the contestants can do anything they feel is necessary to win the game. Anything. The Russian government has gone on record to say players will be prosecuted for crimes (i.e. murder, rape, physical violence), and the producers say they won’t interrupt such activities. 2,000 cameras have been strategically located to capture the “entertainment”.
Games2: Winter premieres this July. The extremes of Siberia (100 degrees in the summer, -40 in the winter), the lack of adequate food/shelter, and the resident wildlife make you wonder if anyone will survive, let alone commit a crime along the way. But apparently the $1.6 million prize is worth the risk in Russia. G2W has a lengthy waiting list for its thirty contestants. To them I say: I hope one of you will outwit, outplay, and ultimately outlast the others. I certainly hope it doesn’t take nine months, nor something worthy of prison time. May the odds be ever in your favor, even if I know they won’t be in Siberia.
Some content sourced from Wikipedia, “the free encyclopedia”.
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Running for Roses
On the treadmill this week, surrounded by dozens of others tackling their workouts, an idea formed in my head. Whether it’s running, sprinting, or even dancing on the treadmill (the new trend these days), there’s a subconscious sense of competition with those around you. Someone wants to leave the room believing they “won” their workout.
Flash back to state fair or neighborhood carnival memories for a second. Those light-bright terror-filled rides drew me in as a kid, but how about the midway games? That’s where I dropped some serious cash. Ring toss. Shooting galleries. Fishing pond. Skee ball.
In my book, the most memorable of the midway games was the Roll-A-Ball horse race. A larger-than-average booth with a dozen open stools invited you to have a seat. Along the back was a massive tote-board with horses lined up top to bottom. You had a brief sense of mounting a thoroughbred and trotting into the starting gate. The game began (with an obnoxious bell), and each “jockey” rolled a ball up a small wooden board and into holes. The further away the hole the faster your horse galloped across the board. The closer the hole the less the gallop but also the quicker the ball came back to you. First horse across the finish line won (another obnoxious bell). Some versions of the game had you shoot targets with water guns instead of Roll-A-Ball.
Here’s a video of the Roll-A-Ball horse race in action.
There’s a ton of frantic energy with Roll-A-Ball. You play while nervously glancing at the tote-board to see how your horse is coming along. Whenever someone hits a high-score hole their horse surges to the lead. Towards the end you’re aiming for the further holes in a desperate attempt to make up furlongs. As if the distraction of carnival sounds isn’t enough, thundering hoof beats blare every time a horse makes a move.
With Roll-A-Ball in mind, let’s go back to the gym. I propose we combine the horse-race concept with the treadmill workout. Place a big tote board at the front of the room. Assign each treadmill to a runner on the board. Then create several competitions as everyone works out simultaneously. Who has been running the longest? Who is running the fastest? Who is covering the most distance? The runners advance across the tote-board according to the individual efforts on the treadmills. Tote-board results change constantly as runners join or leave the game.
Would people “play”? You bet they would. Runners are competitive by nature as they vie to “medal” or win their age category or even just improve their “personal best”. Runners are entering 5K’s and 10K’s, half-marathons and marathons in record numbers.
Me? I run because it makes me feel good. But don’t think I don’t notice the results of my workout spelled out in big, bold numbers on the treadmill display. Total Time. Total Miles. Average Speed. Calories Burned. Sometimes I race against my former self. Sometimes I increase my pace to match the faster runner three treadmills over. Sometimes I run longer to outlast the creeper who chose the treadmill right next to me when several others were open.
Competition leads to better workouts so the racing element is a slam-dunk. Add a “join” option to the treadmill display and you instantly pop up on the tote-board. Quit whenever your workout is done. Even if you don’t “win” I’d bet dollars to doughnuts you’d get a better workout than if you were running in isolation.
Mark my words, someone more innovative than me will take this idea and “run with it”. Gyms will cough up the purchase price because racing games would attract more memberships. And maybe, just for a moment, runners will feel like they’ve stepped off the treadmill and back into the carnival of their childhood.
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Happy Days Aren’t Here Again
Last week included a holiday and you probably didn’t know it. On March 20th the world celebrated “International Day of Happiness” for the fifth consecutive year. The United Nations adopted a resolution in 2012 to establish the holiday, seeking “a more holistic approach to development” and recognizing “the pursuit of happiness is a fundamental human goal”. Ladies and gentlemen, the UN is trying to bring more joy to the world.
I’ll admit, the first time I read about a holiday for happy I had to wonder what really goes on behind closed doors. Maybe the UN reps spend their days on Facebook liking/loving posts like the rest of us. Maybe they’re happy and they know it and clapping their hands. Maybe they ask each other “aren’t you glad you use Dial and don’t you wish everyone did?” Then 0ne day someone decided a celebration of all that happiness was in order.
On the other hand, maybe the UN’s daily agenda is so depressing someone insisted 1 out of every 365 days should be set aside just to feel better. A don’t-worry-be-happy moment.
To go together with March 20th, the UN also publishes the “World Happiness Report” (WHR), an annual measure of happy in each of 155 countries. The recipe: the combined measures of income, healthy life expectancy, having someone to count on in times of trouble, generosity, freedom and trust (trust defined as absence of corruption in business and government). The WHR then crunches the numbers and tells you how close you are to the happiest place on earth.
Again I had to ask myself – is the UN for real? I mean, I’m usually as merry as the day is long, and I assumed the same was true of my fellow Americans. “Not so fast”, says the WHR.
The 2017 top ten: 1) Norway, 2) Denmark, 3) Iceland, 4) Switzerland, 5) Finland, 6) Netherlands, 7) Canada, 8) New Zealand, 9) Australia, 10) Sweden.
Look at that list again. See any patterns? Five of the ten are the Nordic countries. Another two are in close proximity. Another two are side-by-side way down in the Southern Hemisphere. And finally you have Canada (which feels like a party-crasher). But the ingredients don’t lie – everything’s coming up roses in all ten. The Nords, the Swiss, the Dutch, the Canucks, the Kiwis, and the Aussies are walking on sunshine.If the happiness formula is to believed, Norway has it all figured out. Consider the following excerpt from the WHR Executive Summary (p. 1): Norway moves to the top of the ranking despite weaker oil prices. It is sometimes said that Norway achieves and maintains its high happiness not because of its oil wealth, but in spite of it. By choosing to produce its oil slowly, and investing the proceeds for the future rather than spending them in the present, Norway has insulated itself from the boom and bust cycle of many other resource-rich economies. To do this successfully requires high levels of mutual trust, shared purpose, generosity, and good governance, all factors that help to keep Norway and other top countries where they are in the happiness rankings.
And how about the Americans? We come in at #14. That’s happy-happy-joy-joy compared to most others, but consider this: we’ve never hit the top ten and we’ve been dropping since the first year the WHR was published. The U.S. gets high marks for income and life expectancy but falls short in the other four categories. To add an exclamation point: this year’s WHR includes a chapter by Jeffrey D. Sachs titled “Restoring American Happiness”. As Sachs puts it:
The predominant political discourse in the United States is aimed at raising economic growth, with the goal of restoring the American Dream and the happiness that is supposed to accompany it. But the data show conclusively that this is the wrong approach. The United States can and should raise happiness by addressing America’s multi-faceted social crisis— rising inequality, corruption, isolation, and distrust—rather than focusing exclusively or even mainly on economic growth, especially since the concrete proposals along these lines would exacerbate rather than ameliorate the deepening social crisis. (WHR, p. 179)
Take note, Washington D.C.
The World Happiness Report is a 5MB, 188 pg. report available here, if you want all the details on where everything’s coming up roses (or not so much). For me, the message was clear enough from the top ten. If Americans want to live happily ever after, we need to study our neighbors to the north (as do our counterparts in Europe) or delve deeper into life “down under”. Extreme temperatures be damned, all of these people are as happy as clams (at high water) and whistling while they work.
Cheer up, Yanks; it’s not the end of the world (as perhaps it is in #155 Central African Republic). At least the U.S. claims a spot in the top ten percent of the WHR. That’s happy landings on my runway.

About Me
The sky is not completely dark at night. Were the sky absolutely dark, one would not be able to see the silhouette of an object against the sky.
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