Every now and then McDonald’s gets it right. In 1973, they introduced the Quarter-Pounder because customers demanded more than a 10 oz. patty inside of a boring bun. In 1987, McDonald’s added “PlayPlace” indoor playgrounds to suburban locations: crawl tubes, slides, and ball pits contributing to countless happy childhoods. This year, the restaurant chain is stepping it up with its McCafé Bakery offerings. The Apple Fritter, Blueberry Muffin, and Cinnamon Roll will step back to give the spotlight to the newest McDonald’s kid on the block: the adorable Glazed Donut.
Seriously, just look at this little guy. Isn’t he the cutest donut you’ve ever seen? The McCafé Glazed Donut looks like a happy gathering of donut holes, all nestled up against each other for warmth and protection. The Donut is pleasingly symmetrical. Even the spelling is cute (instead of the more substantial “doughnut”). And the best part: its “donettes” pull apart the way you would a hot, flaky croissant. It’s like getting seven for the price of one. And it’s cute to boot.
I admit I didn’t wake up this morning intending to write about cute donuts. Even the headline about this doughnut’s upcoming debut didn’t really catch my eye. But then I saw the photo and I was utterly smitten. It’s the same way I felt when I first saw a package of those colorful little Plink garbage disposal cleaners. I just had to have them.
Some would describe this as a “meet cute” moment. Meet cute is the early-on scene in television or movies where two people connect for the first time and you just know they’re headed for romance. The Hallmark Channel is all about meet cute. Any scene where Hallmark movie man meets Hallmark movie woman, combined with something funny or unusual is 99% headed towards future romance. It’s like you’re ten minutes into the story and you already know how it ends.
And that’s how it’s gonna go with the McCafé Glazed Donut. We had our meet cute this morning. Now I have two weeks of anticipation and heart palpitations before I can actually buy one. But I already see it. I (almost) already taste it. And the whole pull-apart thing? Pure sex(y) appeal.
Meet cutes don’t always lead to predictable endings. After the meet, the movie leads you to believe the characters are destined for romance. But sometimes they’ll throw a curve (usually in the form of a third character) and the story goes in another direction. Could happen with the Glazed Donut too.
Let’s use supermarkets as an example. You stroll into the store, grab a basket, and think about your shopping list. But before you even reach the aisles you’re greeted with front-of-store marked-down day-old doughnuts. They’re just sitting there like little round orphans, begging you to spend another $0.69 to “adopt” one.
So you do. And you make sure the little guy’s placed in your basket as an easy find. Then you slide behind the steering wheel and polish him off before you even leave the parking lot. Tastes great, right? Maybe now. Later you’ll reflect on the slight, sickly feeling in the pit of your stomach and wonder why you caved.
That’s my thinking with the McCafé Glazed Donut. I can cruise past the Fritter, Muffin, and Cinnamon Roll without so much as a passing glance. But mark my words, next month I’ll find any excuse to be near a McDonald’s during McCafé Bakery hours. I’ll purchase the Glazed Donut and my meet cute will blossom into a full-on romance. When I consider the Protein Shake I have most mornings, I’ll feel like I’m about to cheat on my mainstay. Heck, this scandal could go viral! I see the headline now: Man Opts for Sweet & Sexy over Cold & Icy. But can you blame me? My Protein Shake really IS cold and icy, and there’s nothing satisfyingly pull-apart about it at all. Meanwhile a small, soft, almost UFO-looking donut beckons.
Forgive me, my beautiful, healthy breakfast-in-a-cup. Looks like I’m gonna stray.
Some content sourced from the CNN.com article, “McDonald’s is adding a sweet new treat for fall”, and Wikipedia, “the free encyclopedia”.
Life In A Word 