Sugarcoating the Shot

When my childhood sweet tooth took its toll so many years ago, I just about lived in the dentist’s chair getting cavities filled. Anesthetics weren’t as effective as what we have today so those drill sessions were miserable. The only upside was the shelf of free toys my dentist teased beforehand, “dangling the carrot” to get me to sit still. Now, starting Monday, Krispy Kreme is taking the same approach to entice COVID-19 vaccinations.

“Free doughnuts” – who doesn’t like the sound of that?  Even if you’re more of a Dunkin’ fan, the allure of anyone’s free doughnuts is undeniable.  As long as you show proof of a COVID-19 vaccination, you can get a free doughnut at Krispy Kreme every day for the remainder of 2021.  Heck, that’s enough incentive to permanently adjust the morning commute.  But not enough to get the vaccine.

I’m a huge fan of the Krispy Kreme “yeast doughnut”.  The original glazed version is light and airy and goes down so easy you could inhale a dozen in one sitting.  In fact, I’ve almost done just that.  My wife and I were driving to the airport with friends a few years ago, bound for Las Vegas.  We passed a Krispy Kreme store, checked our watches, and mad-dashed a U-turn so we could grab a few doughnuts for breakfast on the run.  “A few” amounted to two dozen and we had no problem finishing all of them on the rest of our drive.  That’s six doughnuts apiece and I didn’t even feel stuffed.

There’s the rub (or marketing genius) of the Krispy Kreme COVID-19 vaccination promotion.  There’s no way – I mean NO WAY you’re gonna walk into Krispy Kreme, get only a free doughnut, and walk out.  Nobody has that in their DNA.  Recall the Lay’s Potato Chip slogan: “Bet you can’t eat just one.”  The same applies to Krispy Kreme doughnuts in spades.  You don’t buy them by the “one” but rather by the dozen.

[Random thought: My mind just wandered to the midway at the county fair and those big games of ring toss.  Substitute doughnuts for the rings and syringes for the pegs.  Can you see it?  Yeah, probably not the best image for the Krispy Kreme promotion.]

If this story was about Voodoo Doughnuts or another baker whose creations are more akin to a large, filling dessert, maybe one free doughnut would be enough.  But at Krispy Kreme you’re going to get your free doughnut and promptly buy a dozen more.  It’s because you’re standing in the lobby and the slow-moving conveyor of hot, fresh doughnuts tempts you just beyond the glass.  You reach out for a touch or a taste but you can’t.  It’s how Krispy Kreme cajoles you into buying more of their product.

As for the vaccine enticement, Mary Poppins would certainly approve wouldn’t she?  Krispy Kreme should put her on their television commercials joyfully singing, “Just a spoonful of sugar helps the medicine go down…”.  Mary’d fit nicely into Krispy Kreme’s advertised “Be Sweet” initiative, designed to sell a lot of doughnuts but also, “…to inspire joy and kindness”.  Let’s hope hundreds and thousands of free doughnuts do just that.

Speaking of free doughnuts, whoever created this campaign must know what they’re doing or suffer the most awful form of job termination.  Here in Colorado, our vaccination rate hovers around 15.3% for a state population of 5.7 million people.  That means on Monday, Colorado Krispy Kreme stores could potentially see 872,000 customers demanding their free doughnuts.  And the day after that.  And the day after that.  Oh and – heh – Colorado only has TWO Krispy Kreme retail outlets in the entire state.  Traffic jams of epic proportions.

Now here’s the irony behind this Krispy Kreme headline.  For those who decide not to get the COVID-19 vaccine (and that would be me; don’t judge), we can still get a free glazed doughnut and a medium coffee at their stores on Mondays from March 29th to May 24th.  That’s nine free doughnuts and coffee for someone who didn’t even get the shot.  Does that inspire their intended “joy and kindness”?  You bet it does.

I only wish the nearest Krispy Kreme weren’t forty miles away.  Lucky for me there’s a new one under construction not fifteen minutes from my house.  They’re planning to open their doors at the end of December.  You know, just as their free doughnut promotion comes to a close.

Some content sourced from the CNN.com article, “Krispy Kreme is making vaccinations extra sweet…” and KrispyKreme.com.

It’s Raining DONUTS!

Pikes Peak, the majestic 14,000′ mountain nestled in the Colorado Rockies west of Colorado Springs, is getting a major makeover.  Okay, maybe not the mountain itself.  Her nine-mile Cog Railway reopens in 2021 with new train cars and tracks to carry visitors to the summit.  Her Manitou Incline, the one-mile ladder-like hiking trail up her eastern flank, has been improved for safer climbing.  Finally, her Summit House visitor center is being replaced – sixty years after the original – with a state-of-the-art glass jewel.

“America’s Mountain” in the Colorado Rockies

Local folks like me only have one concern with all this Pikes Peak activity: the donuts.  What’re they gonna do about the donuts?

You can drive, hike, or take the Cog Railway to the top of Pikes Peak, but you’ll always stop in at the visitor center once you get there.  It’s the only thing you’ll find on the tiny summit beside the stunning views of the world below.  Maybe you’ll purchase a supremely tacky, overpriced souvenir while you’re there.  Maybe you’ll need a bathroom break.  Whatever you do, you will buy a donut.  Pikes Peak’s “World Famous” treats are sort of a reward for making it to 14,000 feet.  Okay, so they’re not Krispy Kreme but they’re not terrible either.  Just eat them at altitude.  Once you begin your trek down the mountain they collapse into a mushy mess and they’re awful.

When I first realized the Summit House was getting demolished instead of remodeled my thoughts went straight to the donut machine.  What are they gonna do with the donut machine?  The “Belshaw Mark VI Donut Robot” delivered its final batch last week before someone pulled its plug.  The Mark VI is a mechanical marvel.  It can produce 700 donuts an hour (the summertime demand for Pikes Peak).  The Mark VI endlessly dispenses the raw dough, four rings in a row, and creates donuts through a conveyer system of automated frying, rotating, and dispensing.  Leave it on for twenty-four hours and it’ll pile up 17,000 of the little buggers.

Meanwhile, the new visitor center is getting a new donut machine.  Maybe it’s the latest model of Belshaw’s Donut Robot and makes 1,000 donuts an hour.  Maybe the donuts taste more like Krispy Kreme.  Whatever it can do, this machine is a beast.  It’s so big they had to use a crane to lift it into the building before they even closed up the walls.

If I’m the old Mark VI Donut Robot I’m not happy about being replaced, not at all.  I mean, c’mon! I faithfully produced thousands of donuts day in and day out for decades!  I’m not yesterday’s news just yet!  Why not let me keep my job instead of giving all the love to a newer model? No siree Bob, I’m not gonna take it.  I need to make some sort of statementY’know, demonstrate the extent of my discontent.

OH MAN, can’t you just picture it?  Standing down on the streets of Colorado Springs one morning you suddenly hear this massive BAH-BOOM from the direction of Pikes Peak.  Sidewalks start shaking and people start pointing.  You look up to the mountain and there’s a freaking volcano blowing its top.  A huge column of fire rises to the heavens.  The sky is instantly air-brushed with white smoke.  There’s ash raining down in every direction.  Except, wait, it’s not ash it’s…. it’s…. it’s donuts.

The rain of donuts, of course, is the Mark VI Donut Robot run amok.  In its desperate attempt not to be overlooked it starts making donuts like crazy.  Four at a time, plop-plop-plop-plop, fry, rotate, dispense.  Faster and faster and faster, until its conveyor builds up a big head of steam and starts to break apart.  Then the whole thing just blows up.  Boom

Down and further down come the donuts.  Rolling by the hundreds along the hiking trails.  Bobbing down the rivers and creeks like mini inner tubes.  Ricocheting off the pine trees as they come back to earth until they just go poof! in a cloud of powdered-sugar smithereens.  Decorating the rocks and trees with a cream-filling look of snow.  Piling up in the low spots like generous helpings of oversized Cheerios.  Clogging up the cog railway so the only way the train gets to the summit is for the riders to get off the train and start eating.

The Mark VI may have imploded but man what a way to get noticed, right?

Truth be told, there’s an aftermarket for Belshaw’s Mark VI Donut Robot.  Do the Google search if you don’t believe me.  A used one runs $15,899 plus $600 for shipping, and don’t look now; they take credit cards and toss in a limited warranty!  Just think what you could do with 700 donuts an hour. All you have to do is click the “Buy It Now” button on the website.  But one more thing before you do.  Ask the seller if their Mark VI has given them attitude lately.  Like it used to be on a majestic mountaintop or something wacky like that.

Note: This post would not even be a whisper of a thought were it not for Robert McCloskey and his wonderful children’s book, Homer Price.  In Homer’s short story “The Doughnuts”, a restaurant donut machine goes bonkers and starts dispensing hundreds upon hundreds.  How the town resolves this donut deluge makes for a great story.  Thanks, Robert.

Some content sourced from the KKTV 11 News story, “Final Batch of Pikes Peak Donuts…”, and the Thrillist.com article, “You Can Only Get These Incredible Donuts at the Top of a Mountain in Colorado”.