red – Life In A Word

Last week I stopped at a traffic signal and it happened again: I had me a little Christmas moment. Visions of Santa Claus, sugar plums, and all that. The traffic light is red, you see, but then it changed to green. Combine those colors and presto! Dave goes all holly/jolly in the head. Can’t really explain it but at least, maybe, a brief bit of Christmas cheer keeps the road rage at bay.

When two colors tango, untold images fill my brain. Pair up red & green and I’m ready to wrap presents. Pair up light blue & cream and I’m lounging on a beach in Hawaii, frosty piña colada in hand. But maybe you’re different. Maybe you celebrate Hannukah (in which case you should lobby for blue & silver traffic lights). Or maybe your world of red & green is simply something other than Christmas. Strawberries. Tennis courts. Those colorful maracas you hear a-shake-shakin’ in a Latin band. A dozen roses.

If we were talking about single colors we’d be back in elementary school, wouldn’t we? Green as the grass, red as the fire truck, orange as the pumpkin, and so on. Not a lot of fun in that. Not to mention, a single color dancing the tango by itself would be awkward. But two colors? Now… now we’re getting closer to a barrel of monkeys.

Psychologists like their Rorschach inkblots well enough, but two-color tangos would be a more interesting reveal. Tell the patient to close their eyes and concentrate. Now hold up a card half-white & half-orange and say, “Okay, open your eyes. What’s the first thing you think of?” Creamsicles. Blue & yellow card? Swedish Flag. Purple & red? Sunset. You get the idea. But that’s just me. My morally straight brain sprints to morally straight images.

Let’s put a thug in the same psychologist’s chair. He’s got “better things” to do but somehow we’ve convinced him to take the two-color tango test. He doesn’t even have to concentrate. Black & white? The police car headed his direction. Black & gray? His favorite handheld weapon. Black & red? Brimstone and fire in the afterlife known as Hell. Creepy, right? At least you have him in a chair instead of out on the streets. Might want to summon more psychologists for further evaluation.

The irony of my thug friend (foe?) is black & red is my favorite tango; more vivid than my red & green Christmases. I’m a nut for licorice, you see. Always have been. Love the whips, twists, shoestrings, Australian, salty, All-Sorts. You name it as long as it’s black or red. I prescribed myself thousands of Good & Plenty “pills” as a kid. I’ve eaten enough black licorice in my life to risk the consequences of this poor fellow’s habit.

[Author’s note: Any licorice with a color other than black or red does not deserve to be called “licorice”. Green Apple? Blue Raspberry? Watermelon? B-L-E-C-H. Those colors are fully inferior to the candy. They’re also trying to tango solo, which we’ve already established as awkward.]

Despite my overconsumption of black & red licorice, live and breathe I continue to do. And my two-color tango images are unfailingly consistent. Play me a game of checkers? Pass the licorice. Red bell pepper and black olive added to my salad? Where’s the licorice? Tampa Bay Buccaneers on Monday Night Football? Fill the snack bowl with licorice. Venomous eastern coral snake? WHOA… hang on now. No licorice image there, not at all. More like get me the hell outta my brain.

Before I get the coral snake outta my brain, let me pass along a PSA. The coral snake and the harmless scarlet king snake look remarkably similar with their bands of black, red, and yellow. If you come across one of these bad boys, try to remember this little “nursery rhyme”:

Red Touch Yellow – Kills a Fellow
Red Touch Black – Venom Lack
Yellow Touch Red – Soon You’ll Be Dead
Red Touch Black – Friend of Jack

Fun, huh? Better yet just look at the snake’s head. If it’s black, run away. FAST.

I planned to finish this post with three-color tangos and the images I came up with there. After all, traffic lights just as often go from green to yellow to red. Bell peppers. Macaws. Skittles candies (“Taste the Rainbow!”) But let’s be honest; I don’t have those images at all. Instead, I’m fully focused on speeding through the intersection before the signal wants me to stop.

Some content sourced from Wikipedia, “the free encyclopedia”.

In the kitchen cabinet convenient to our countertop coffeemaker (I’m on a roll with the letter C today), we keep a couple of large mugs; souvenirs from the San Diego Zoo. Identical in size and shape, both mugs have images of animals on them. More importantly, one mug is light blue while the other is bright red. For this reason and no other, I place the blue mug at the front of the cabinet and the red mug further back. My preference is the blue one.

If these same mugs were in your kitchen cabinet, which would you choose? What if I added a green mug and a purple mug – would your choice be just as clear? It should be, since we all have favorite colors. Unless we’re colorblind we concur when something is blue, or something is red. We even agree when something blue is “pretty” (say, the summer sky) or something red is not (say, the heart of a forest fire). But that’s just preference by association. Favorite colors are part of our DNA.

As far back as I can remember my favorite color is green. I also like blue and purple, but if I only get a single Skittles make it green. With board games, I choose the green pieces. With my wardrobe, I own several green shirts (but no red ones). My wife and I once owned – one after the other – a green van, followed by a green sedan, followed by a green mini-van; even though the more popular vehicle colors are white, silver, black, and dark grey. It may be no coincidence the colors of my alma mater are blue, gold… and green.

Don’t let the numbers influence your choice but 35% of Americans prefer blue while 16% prefer green, 10% purple, and 9% red. Orange, yellow, and brown sit together at the back of the bus. Also, gentlemen may prefer blondes, but gentlemen definitely prefer blondes in red. To heterosexual men at least, women in red draw more romantic attention than any other color.

Infants show a preference for color as early as twelve weeks old. That’s hardly an age where you associate colors with material things. Toddlers show a preference for pink and blue regardless of sex (and cool colors over warm), but choose yellow over both of them – perhaps owing to association with the sun, flowers, and other “happy” things.

Here’s where favorite colors get interesting. At five years of age you begin to associate colors with more than just “things”. You associate with feelings and states of mind as well. Consider the table above. My preference for green suggests a good/bad combination of traits. Immodestly I like to think I have good taste. Unquestionably I put a premium on my health. Envy? Sure, every now and then. Eco-friendly? Nope, not really.

Red and blue make for better arguments. The “lust”, “power”, and “speed” associated with red explain why it’s the color of choice for sports cars, and why red uniforms statistically improve performance in certain sports (think Tiger Woods). All five blue traits explain why the color is so prevalent in the American workplace (and primary in the logos of standard brands like Ford, Facebook, and IBM). Even the traits of violet/purple make sense: the color most associated with royalty.

Our desire to interpret the meaning of favorite colors has been around a long time. The Rose of Temperaments is a wheel-like image from the late eighteenth century, matching colors to character traits and occupations. See what your color says about you. If green goes to my very soul, the rose is strikingly accurate. I can make a case for every trait in the list of phlegmatic. My tendencies are also more introverted than extroverted. The rose gives me reasons for envying red, yellow, or blue (and reasons for not), but I can’t deny it: I am literally defined by my favorite color.

Speaking of the basic colors, we also favor color names. Mother Nature’s rainbow just doesn’t do it anymore. In a recent remodel project my wife and I chose the paint color “Cocoa Whip” over “Havana Coffee” and “Wild Truffle”; when in fact we were simply choosing a shade of brown. In product tests, participants shown swatches of the same color consistently preferred the one with the most elegant name.

Closing comment on my favorite color green. You do know what they say about green M&M’s, don’t you? The aphrodisiacal effects (urban legend) are explained by the color’s association with fertility. However, the better story comes from 1976, when the FDA banned the chemical “red dye #2” and red M&M’s temporarily departed the production line. Rumor had it the reds were the real aphrodisiacs, employees were pocketing them straight from the line, and the whole red dye #2 story was a cover-up. Red, green, whatever the color; they all taste good to me. Even the brown ones, which testers swear taste more like chocolate than any other color.

Some content sourced from Wikipedia, “the free encyclopedia”, and Snopes.com.

Tag: red

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