Wheels of Fortune

Late last year, Belgium found itself at the center of a culinary controversy. A local company was producing and selling a bottled version of “carbonara sauce”, much to the dismay of Italy. The Italians are fiercely protective of the recipe for spaghetti carbonara they invented a hundred years ago. Anyone familiar with the dish understands there is no such thing as carbonara sauce, because the food is the result of a slow, methodical process using fresh ingredients (including eggs and cheese), where everything melds together perfectly. You can’t just bottle it and call it the same thing.

Carbonara is a good example of a product invented in Italy and dumbed down for mass consumption.  Imagine how the Italians feel about Starbucks.  Somewhere on the menu you can order a shot of pure espresso but it’s the drinks with the added flavors, sugar, and milk that generate the profits.  Similarly, you’ll find a dozen packages of biscotti on America’s cookie aisles, but most aren’t twice-baked like the originals nor infused with real almond liquor.

Maybe you’ve already added pizza to this list of imposters.  The transformation of pizza from the Italian original to the endless varieties offered in today’s restaurants could be the subject of its own blog post (and a long one at that).  Suffice it to say, the Italians are justified in turning up their noses to any product we Americans call “pizza”.  Unless you’ve had a pie made with authentic Italian ingredients and prepared the same way they made it centuries ago, you really don’t know pizza.

But let’s talk about cheese, because it’s the real subject of today’s post.  Parmesan cheese is another Italian original, dating back to the Middle Ages.  It’s made with just three ingredients: milk, salt, and rennet (enzymes).  Today you can choose from a variety of parmesan cheeses in your supermarket deli or just cheat with the big green Kraft can from the pasta aisle (which includes several added ingredients you wouldn’t be happy about).  But whether from the deli or from a can, you’re not purchasing the Italian original… unless, the package includes the official logo of Parmigiano Reggiano.  That, my friends, indicates the real deal.  Or, if you prefer, the “big cheese”.

Parmigiano Reggiano (shall we call it “PR” from here on out?  Yes, let’s do that.) is one of the most tightly regulated foods in the world.  Maybe the Italians got tired of losing control of their original recipes and declared, “Uh-uh, not this one”.  PR is made from milk, salt, and rennet just like the other wannabes, but with two important differences.  The cows that provide two of those three ingredients graze on the pristine grass of pastures in a single tiny region of central Italy.  The cows, the grass, and the milk they produce are regulated in a way that would make Fort Knox proud.  It’s a small, tight supply chain of cheese production with the same quality of centuries ago.

Here’s the other important distinction between PR and the others.  It must be aged at least a year (and it’s typically more like two or three) before it can be sold.  That requirement gets the cheese to stand alone even more than its carefully-produced ingredients.  Why?  Because most companies can’t sit around for a year or more waiting for cheese to generate profits while suppliers are demanding payment on the spot.  So how do the makers of PR do it?  They bank their cheese.  Literally.

You know you have a really good cheese when your bank is willing to take it as collateral.  Here are the staggering numbers.  Italy produces four million wheels of PR a year, distributed throughout the country and the world for sale. (Fact: America is the largest consumer of Parmigiano Reggiano outside of Italy.) But 500,000 of those wheels are held back and “deposited” into a local bank to age, in exchange for the cash necessary to pay the suppliers.  PR is of such high quality and so carefully regulated that the banks have agreed to this unique arrangement for generations.  Of course, the combined value of those wheels probably helps (well north of $300 million).

If you’d care to know more about this whole cheese-for-money thing, read the article I reference below.  More importantly, if you ever come across Italy’s “Cheese Bank”, you’ll probably find the usual ATM’s, tellers, and offices, but at least you’ll know what that big warehouse next door is all about.

Some content sourced from the CNN Business article, “Inside Italy’s secret ‘Cheese Bank’…”, and Wikipedia, “the free encyclopedia”.

Author: Dave

Five hundred posts would suggest I have something to say… This blog was born from a desire to elevate the English language, highlighting eloquent words from days gone by. The stories I share are snippets of life itself, and each comes with a bonus: a dusted-off word I hope you’ll go on to use more often. Read “Deutschland-ish Improvements” to learn about my backyard European wish list. Try “Slush Fun” for the throwback years of the 7-Eleven convenience store. Or drink in "Iced Coffee" to discover the plight of the rural French cafe. On the lighter side, read "Late Night Racquet Sports" for my adventures with our latest moth invasion. As Walt Whitman said, “That the powerful play goes on, and you may contribute a verse.” Here then, my verse. Welcome to Life In A Word. View all posts by Dave