Creamer Schemers

A couple weeks ago, my Nespresso coffee maker sprung a leak. As it brewed a cup, it also “espressed” a small river of coffee from the base of the unit. An online chat with the good people at Nespresso determined, a) the maker really was broken, b) the one-year warranty covered the repair (whoo-hoo!), and c) the fix would take up to ten business days. Well beans; ten business days meant regressing a full two weeks on drip coffee instead.  Hold the phone; did I just label myself a coffee snob?

Nespresso – for those of you not familiar – is one of the many capsule coffee systems on the market today. Unlike the Keurig K-Cup, “Nestle-Espresso” capsules spin as the water passes through the grounds (7,000 RPMs – vroom vroom!), adding a light-colored frothy cap of “crema” on top. The crema enhances the aroma, but more importantly delivers the mouth-feel of a latte, as if you stirred something in from the dairy family. But call me fooled; Nespresso’s nothing more than coffee in the cup.

Coffee snob? Parvenu, perhaps. It wasn’t that long ago I contentedly drank “joe” from one of those big metal Bunn machines, flavor-boosting my Styrofoam cup contents with a sugar cube and powdered Coffee-mate. Then, I spent a year in Rome and my world was forever coffee-rocked. I returned to the States armed with words like cappuccino and espresso and caffe latte. But America didn’t even know the word Starbucks yet. A “coffee shop” was still a greasy spoon diner; forgettable joe in a forgettable cup.

Mind you, not having Starbucks didn’t mean I was gonna crawl back to the Bunn, especially after a year of Italy’s la dolce vita (look it up). Eventually I dropped hard-earned cash on one of those early model home coffee/espresso/steamed milk contraptions – a machine requiring twenty minutes, twenty steps, and a phone-book-sized operations manual to produce a small cappuccino. The birth of the American barista did not start at Starbucks, my friends. It started in the frustration of orchestrating an overly complicated home-brew system in search of pseudo-Italian-style coffee.

Sometime after Starbucks opened its first doors (but before Nespresso), Keurig developed the K-Cup. The Keurig coffeemaker felt like a huge step up from standard drip (and ushered in the concept of single-serve coffee at home). Keurig opened a seemingly new world of coffee to me – exotic names like Green Mountain or Paul Newman’s or Donut Shop – but let’s be honest. Keurig was basically glorified drip, and I still wasn’t taking my coffee straight, like I did in Italy. And that’s where Nespresso shines. If the K-Cup is a step up from drip, Nespresso is the entire staircase.

Ironically, the same company producing Nespresso markets a line of oil-based creamers sugary enough to make your coffee taste like Easter in a cup. Nestle already offered creamer flavors like Peppermint Mocha or Italian Sweet Creme or Toasted Marshmallow, before recently adding Cinnamon Toast Crunch and Funfetti. Not to be outdone, International Delight augmented its own coffee creamer line – REESE’S Peanut Butter Cup, Cinnabon, and OREO Cookie Flavored, with – no joke – a PEEPS flavor. Better check for bunnies before you take a sip.

For the record (if the Pulptastic website is to be believed), I’m not even close to being a coffee snob. I can choose from any of their twelve defining characteristics and come up short. I don’t read about coffee. I don’t speak the lingo (“Robusta?” “Arabica?”). I don’t know what “cupping” is. I do enjoy a Starbucks coffee every now and then. Finally, I’m half-tempted to check out the PEEPS creamer (maybe I won’t even need the coffee in my cup). See the Pulptastic list for yourself. Maybe you’re the coffee snob instead of me.

I’m still waiting (im)patiently for my repaired Nespresso coffeemaker to come back. I’m barely surviving on my backup K-Cups. But I’m no coffee snob. And I was just kidding about wanting to try PEEPS in a bottle. On the contrary, those creamer schemers can keep their product far, far away from my Nespresso.

Some content sourced from the 2/3/2020 Wall Street Journal article, “Rich Sales Boost Coffee Creamers”.