This Christmas season, by tidy coincidence, our family’s Twelve Days of Christmas will give to us six family members, Five Gold Rings, four restaurant dinners, three neighborhood gatherings, two Christmas concerts, and a downtown parade of horses, dogs, and Santa. As if that’s not enough “get” this year, we’ll also have a couple dozen presents under the Christmas tree… most processed through the Give-and-Get Machine.
I’ll get to the Machine in a minute but let’s start with the exception. In early October I walked into a local retailer, picked out a gift for my wife, and handed over a credit card. In exchange, the clerk handed over my purchase in a small paper bag. I took it home, wrapped it myself, and – two months later – placed it lovingly under the Christmas tree. If you’re thinking, Man you went to a lot of trouble, Dave – I sure hope your wife appreciates it, then you, my friend, are a product of the Machine.
What is the Give-and-Get Machine? It’s technology’s approach to gifting. When you choose to give a gift this year, nine times out of ten you’ll plop down on the couch, open your laptop, and navigate to your favorite e-commerce website. If you don’t know what to give, you can choose between “Last Minute Deals” or “Top Picks for You” (based on previous spending). Once you decide, you’re probably less than five clicks from the finish line, especially if your recipient is in your “Address Book” and you’ve already stored your personal information. Add to shopping cart, choose delivery address, confirm purchase, and you’re done. But wait! You can also add gift wrapping and a message for a few more pennies. Well now, aren’t you the savvy gift-giver!
The convenience of the Give-and-Get Machine is undeniable. After all, my purchase in October meant a one-hour roundtrip drive, to a shop where I may or may not have found something. Add another fifteen minutes once I got home to wrap the gift and add the To:/From: tag. You, meanwhile, accomplished the same “task” in maybe ten minutes, with a mug of hot chocolate and a few keystrokes from the comfort of your kitchen table.
“Task” is the operative word in the last paragraph. Gifting should spring from the heart instead of the Task app of your smartphone, right? Gifting should be a choice, not a chore. Perhaps those of us who default to the easy-out Give-and-Get Machine are missing out on the real meaning of Christmas.
Admittedly, the Give-and-Get Machine includes some really nifty apps. If you’ve ever used Gift Hero (“The Best Wish List Ever”) you know what I mean. GH is the perfect solution for the family that exchanges gifts but has reached the age (or proximity) where no one knows what to get each other. On GH each of you creates wish lists and the lists are shared with everyone else. Once you choose a gift from another GH list it’s marked as “taken” to avoid duplicates. Most gifts are hyperlinked to merchant websites for easy purchase, and you can add notes like color, size, and quantity. Also, GH blocks you from knowing what has been taken from your own list by whom, so the element of surprise remains.
There’s an endless debate with apps like GH. I mean, let’s be honest, it’s easy to skip any and all effort to be thoughtful about what somebody wants for Christmas when you have their list right in front of you. On the other hand, you avoid the occasional embarrassing face-to-face exchange, where the recipient insists I love it when in fact they really don’t, and will probably regift it next Christmas.
Ultimately, the almighty dollar may be the decider between a gift from a store or the Give-and-Get Machine. My wife and I found a nice assortment of books and toys for our Colorado granddaughters this year, at stores we visited both near and far. We wrapped them all up, put them in a large box, and drove down to the post office. The clerk measured the box and its weight and informed me the shipment “had to go by plane” instead of anything cheaper. The cost was more than my annual subscription to Amazon Prime.
Maybe I shouldn’t be so critical of the Give-and-Get Machine after all.
Life In A Word 