For Whom the Road Tolls

Because we raised our kids in Colorado, vacations to visit our extended families were often by airplane, since my relatives were in California and my wife’s were in Florida. It was the rare trip where we could see any of them by taking the car. So when my wife and I drove from South Carolina to Pennsylvania recently to visit my brother and his wife, we were reminded of what makes travel by car different than by plane. Toll roads, for instance.

Take your pick of payment

I have memories of toll roads my kids will never have. They’re old enough to remember passing through the booths and handing coins or bills to the collector. But they won’t remember the unmanned alternative, which was to toss exact change into a big plastic basket, listen to the coins process through the mechanics below, and hope/pray the gate to the toll road would raise. That automated approach seems almost quaint compared to today’s electronic alternatives.

I say alternatives (plural) because yes, that’s what we have with today’s toll roads. It confounds me. Why in heaven’s name haven’t we developed a painless, seamless, and most importantly, nationally coordinated approach to toll road payments? To some extent (nineteen states) we have a solution – E-ZPass, which by subscription and sticker allows convenient passage.  But even E-ZPass is not a perfect system.

Not so E-Z

For the rest of the country’s tolls – and for most of our round-trip drive between South Carolina and Pennsylvania – we have the clunky alternative. You pass through a now-unmanned (“un-personned?”) toll booth, where a camera grabs your license plate with a noticeable flash. Then, somewhere down the road (ha) a paper bill arrives in your mailbox. By my count I have four or five of these bills coming my way. It’s been ten days since we’ve returned home and I have yet to receive even one.

The cookie recipe is still on the back of the package

[Trivia detour:  Nestlé’s famous Toll House chocolate chip cookies aren’t named after toll booths but rather for an inn in Massachusetts where baker Ruth Wakefield came up with the recipe.  Wakefield and Nestlé struck a deal in the 1940s: her recipe printed on their bags in exchange for a lifetime supply of chocolate.  How very “Willy Wonka”, eh?]

Here is my unequivocally efficient approach to paying tolls across our many-highway’d nation. When you first get a driver’s license, you also sign up for a bank account-linked program which allows seamless paying of ALL tolls across the land – roads, bridges, tunnels, whatever – through a single readable sticker on your windshield. If you somehow don’t pay the tolls because of say, “insufficient funds”? Well sorry, your driver’s license doesn’t get renewed until you settle up at the DMV.

A $3 toll gets you through Baltimore’s Harbor Tunnel

My system is so logical it’s probably the reason I’ve never been pegged for a government job. In Colorado and elsewhere they almost have it right with the E-ZPass system – a sticker linked to a bank account. The problem is, they hold a minimum balance in a middleman (middle person?) account to guarantee payment of tolls.  I object, your honor. Why should Colorado have forty-odd dollars of my hard-earned money at all times when they can just settle up unpaid tolls whenever I renew my license?

Warning: cash-cow crossing

Then again, I have a beef with the tolls themselves, and that is, they pay for far more than the maintenance of the roads. You can’t tell me $10 per vehicle per crossing of the Golden Gate Bridge (GGB) is needed just to maintain the bridge. Here’s the jaw-dropping math for you.  112,000 cars cross the GGB every day.  That’s over forty million cars per year.  That puts the annual toll-taking at over four hundred million dollars.  $400M for bridge maintenance?  Sorry, fair traveler, you’re voluntarily lining the coffers of California (and San Francisco) every time you cross. “If I’m elected” (as we’ll hear countless times in the next two months), I’ll limit toll-taking to whatever it costs to maintain the bridge, road, or tunnel.  Not a dollar more.

On our return trip from Pennsylvania, I was amused to pass through one toll both with an actual human toll-taker. Those cordial people are still out there, collecting cash one car at a time. The woman in our instance happily returned us $19.25 on a $20.00 bill (and who’s happy to do that anymore?).

Time to bake cookies!

I was also amused… no, “gratified” is the better word; to pull into the parking lot of a South Carolina “rest area” shortly before we got home, for the use of a perfectly safe, clean, toll-free restroom on a toll-free highway. Maybe rest areas and their restrooms are the reason tolls cost more than the maintenance of the roads? Probably not. That would equate to a logical explanation for a government expenditure, which is an oxymoron.

Some content sourced from Wikipedia, “the free encyclopedia”.

Keeping Score at the Grocery Store

In the chaos of the supermarket a few days before Christmas, milk, eggnog, and a package of those Li’l Smokies sausages fell into our shopping cart. These items don’t usually find their way into our frig but the year-end holiday meals somehow demanded them. If the market wasn’t so frantic I would’ve also whipped out my phone to see if these purchases deserved my dollars. After all, just about everything we use in the kitchen (and bathroom) these days has a little numeric value lurking just below the surface.

Nacho Cheese Doritos are now a “5” in my world.  You might say pretty good! until I tell you that’s on a scale of 1-100.  But let’s say you choose Blue Diamond’s Almond Nut-Thin Crackers instead.  The number skyrockets to 84.  A roll of Wint-O-Green Life Savers earns a 28 while a box of Tic Tac Freshmints doubles the number.  Nature Valley Granola Bars? 51. Heinz Ketchup? 33.  And in the ultimate insult to products considered “food”, perfectly round Nabisco Oreos earn a perfectly round 0/100.

What’s with all the tallying, you ask?  The numbers are simply the output of a little smartphone app called Yuka, which joined my personal parade of subscriptions last May.  In the words of its young French founders (Julie, and brothers Francois and Benoît), Yuka “deciphers product labels and analyzes the health benefits of foods and cosmetics”.  Plain English: Scan the barcode of anything in the supermarket and Yuka tells you whether to buy it or not.

Candidly, it wasn’t the numbers that sold me on Yuka.  Rather it’s this: the app is completely ad-free because brands cannot pay Yuka to advertise their products.  In other words, the numerical ratings I’ve shared are generated objectively, using common perceptions of the health benefits of ingredients.  Yuka has rocked the small space known as my kitchen pantry.

Never is this overhaul more evident than with “cosmetics”, Yuka’s catch-all for everything you find in the bathroom.  In the last eight months I’ve swapped out my deodorant, mouthwash, shaving cream, shampoo, and face wash for items with better Yuka numbers.  Five products I used every day and purchased for years just went flying off my medicine cabinet shelves, replaced by other products that are healthier on and in me (including Aveeno’s facial cleanser, which earns a perfect 100).

Yuka (the name is a nod to Yucatán) is about more than scan-and-score.  You can also simply search on products, mining a database of five million entries.  Even if a product isn’t in the database you can enter the ingredients from the label and Yuka will give it a number.  And if that number is lousy (like it is for your Oreos or my L’il Smokies) Yuka will point you to a list of alternatives with better numbers.  Again, Yuka doesn’t recommend one product over another; it just presents the numbers for you to consider.

In a nod to the healthy habits of Europeans (who favor fresh foods), Yuka’s founders realized its app was most popular in America, where we are so fond of packaged products.  So they packed up their French offices and French families and moved to the middle of Manhattan – temporarily – to better connect with their target audience.  Eventually they’ll head back home but not before Yuka is sure to land on the smartphones of millions of Americans.

Here’s one more aspect of Yuka I appreciate: the founders take time to communicate with their users.  In the eight months I’ve subscribed, they’ve sent me twelve emails with interesting articles about healthy eating, healthy “cosmetics”, and the entertaining evolution of their little company (which includes a dog as an employee).  They also sent me a fun video of their first few days in New York City.  And just last week I received a year-end recap of my app use (93 products scanned with an average score of 46).  No advertisements and no product pushes.

The subscriber version of Yuka is $15/year (you can try a more limited version for free), which includes the convenient scan-for-a-score feature.  Furthermore, your subscription dollars are what keeps Yuka in business, instead of funding manufacturers who’d like nothing more than to push their products on you.  That’s just one of the reasons I now keep score at the grocery store.