Power of the Purse

On a daylong trip to the shopping mall last week, my wife excused herself from my daughter and me and disappeared into a Kate Spade boutique. Forty-five minutes later she emerged with a purse, proudly declaring her new tote to be “discounted on top of the sale price”. As I’ve learned over many years of marriage, buying a new purse is a big deal for women, akin to slipping into the leather seat of a new sedan. After all, her purse is in hand almost as much as her smartphone.

The Kate Spade “Flower Jacquard Stripe Faye Medium Satchel”

If you’re a guy, don’t ever, EVER make the following statement about a purse: It’s just a bag.  When I was a young and naive husband, it took me several bags – er, purses – to realize a) a new one will always be on the near horizon, and b) a purse contains the very essence of a woman’s life.   There’s a lot in there and a lot going on in there – stuff we guys are better off not knowing about. Kind of like the women’s restroom.

In our defense, we guys can only relate from the perspective of the pedestrian wallet.  Our “purse” is a whole lot smaller, stored out of sight versus over the shoulder, and designed to hold a minimum of essentials.  In these terms, wallets and purses could be considered polar opposites.  Not to suggest bigger is better, mind you.

My style of “purse”

My wife’s purse has countless zips, snaps, buttons, and hidden compartments, each of which she designates for specific items.  She’ll go “here” for a pen, “over here” for some loose change, “out here” for the car keys, and “right here” for lip balm.  And I’m not even talking about the main space.  When you open the main pocket of a purse, it’s a dark, cavernous void suggesting a passageway to another world.  I don’t venture in there very often – usually just to help myself to a little of my wife’s “cash stash”- and then I always get caught.  No… no… not red-handed but rather after the fact, because I don’t put things back exactly as I found them.  My wife knows precisely how her purse is laid out, so I can never deny her accusation of, “HEY!!! Have you been in here?”

Every now and then my wife goes fishing for a something in her purse and can’t find that something.  This process is a joy to behold from the safe distance of the kitchen table.  She knows whatever she’s looking for is in there somewhere; it just won’t surface.  So she fishes and fishes to no avail.  Sometimes she’ll resort to pulling out half of her stuff just to see what’s underneath.  Other times her hand goes in so deep, half her arm disappears.  With this in mind, I should know better than to go into my wife’s purse.  I mean, there could be a wild animal in there!

When my wife moves into a new purse, it’s another process worth my witness.  Everything comes out of the old bag (darn it all, Dave… PURSE!) and piles up on the counter.  Then almost everything goes back into the new one (in exactly the same places).  What’s left behind on the counter could fill the shelves of a curiosity shop. Ancient starlight mints. Expired gift cards. Pens from businesses we’ll never use. Faded receipts. And photos so old, you can’t help but say about the person, “Man, didn’t they look great back then?”

A wallet is a wallet, but a “purse” – in more technical terms – is a shoulder, satchel, sling, quilted, clutch, minaudiere, hobo, wristlet, beach, or even, yes, “wallet”.  I’m sure the list goes on from there.  As for size, my wife’s satchel preference probably rates an “M” on a purse scale of XS/S/M/L/XL.  Too big to hold in the hand but too small to double as a changing room.  She’s tried a few times go bigger or smaller but inevitably returns to “just right”.  Goldilocks would’ve approved.

Little “Louis Vuitton”
Look closely…

My wife’s birthday is this Sunday.  If you read last week’s post you know I hinted at a rather expensive gift for her.  Instead, I think I’ve found something a little more affordable.  A purse, of course (don’t tell!)  It’s a yellowish-green Louis Vuitton, in the style of a handbag, with the bold pattern of the designer’s signature initials.  Gorgeous.  Admittedly, I have two concerns.  One, the bag (PURSE!) runs $69,000 USD.  Two, it measures 0.03″ wide, or barely visible to the human eye.  Yep, we’re talking an XXXXXXXXXXS from a 3D printer here, with it’s size described as “grain of salt” or “eye of needle”. It’s almost worth the cost just to see my wife try to move into it.

Some content sourced from the CNN Style article, “Handbag ‘smaller than a grain of salt’ sells for $63,000”.

Demise of the Department Store

In today’s headlines the Wall Street Journal turns to Sears – the aging department store chain – which will close 150 locations in the next several months. Sears will also sell its iconic Craftsman tool brand (to competitor Stanley/Black & Decker) in a longer-term “fix-it-and-return-it” strategy intended to strengthen the company. Clearly these events feel like the beginning of the end for Sears, and the end has been coming for a long time. The day Sears shutters its last store will be a sad one – as if a slice of the proverbial American apple pie is lost forever.

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In the defining years of baby-boomers Sears was the retail destination (and catalog) of choice.  Sears Roebuck and Company – as it was originally known – bridged the gap between America’s small-town general stores and today’s elaborate shopping malls.  As recently as 1989 Sears was still the largest retailer in the United States.  In a world dominated by Wal*Mart, Target, and The Home Depot it’s hard to picture Sears atop the department store heap just a few decades ago.

The Sears store where I grew up – on the west side of Los Angeles – is not one of the 150 due to close its doors this year.  That makes me happy.  My Sears store is forever embedded in my childhood memories.  It was where my mother clothed me and my four brothers.  It was where my father bought appliances and a workshop full of Craftsman tools (most of which I’m sure he still has today).  It was the brick-and-mortar embodiment of the Sears “wish book” – the wonderfully large and colorful catalog filled with 1960’s kids’ Christmas dreams.  Last and perhaps most significantly, Sears was the location of the “Portrait Studio”, for which my family dutifully dressed up and posed every Christmas.  One of my all-time favorite photos has all of my brothers standing smartly around the Sears-store Santa Claus, while I’m sitting in his lap bawling my two-year-old eyes out.

Sears would enter my life again somewhat unexpectedly, when I was in college studying to be an architect in the 1980’s.  On several trips to Chicago my classmates and I visited the Sears Tower, the distinctive stair-stepped black skyscraper in the center of the Windy City.  The Sears Tower was completed in 1973 as the tallest building in the world, and the first to use a “bundled-tube” structural design.  Forty-three years later it is still the second-tallest in the Western Hemisphere (behind the recently-completed One World Trade Center in New York City).

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Today’s Wall Street Journal article about Sears – which you can find here – includes dozens of reader comments more insightful than the article itself.  The comments yearning for Sears’ glory days are clearly written by my peers.  The comments blaming Sears’ demise on Amazon and other on-line retailers are largely from younger writers.  In one particularly stinging but accurate account, Wade Harshman writes, “I still like the brand.  I just don’t like waiting in line 20 minutes to buy a wrench because the one Sears rep is wrestling with a 1980 IBM machine and trying to sell an extended warranty on a $5 extension cord.”

If you Google “Sears Department Store”, you get the following up top:

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It’s a sad statement when all four sub-links of the initial hit point to marked-down prices as the way to get you to buy at Sears.  Then again this is senescent brick-and-mortar shopping we’re talking about.  Montgomery Ward disappeared in 2001.  K-Mart and J.C. Penny hang by a deteriorating thread.  Even Macy’s reports “dreary” holiday sales, poised to close (another) 68 stores this year.  Could Bloomingdale’s or Saks really be next?

Think about Sears and the disturbing/inevitable (take your pick) headlines of retail closings the next time you click your way to another on-line purchase.  Future generations of shoppers may not even understand the meaning of “department store”.