ketchup – Life In A Word

Sour Grapes

I’m not a fan of French wines. Er, let me rephrase – I don’t appreciate French wines. My palate for bottles of the red and the white has traveled as far as Napa (Chardonnay and Cabernet) and California’s Central Coast (red blends) but nowhere further unless I count the occasional bottle of Chianti from a college year in Italy. I can’t even name a French wine, other than a sparkler like Dom Pérignon. But maybe it’s time for a change, my friends. I’ve taken a sudden interest in a new Viognier… you know, the wine from the vineyards of Grey Poupon?

You read that right. Grey Poupon, the maker of Dijon mustard, wants to be a maker of fine wine as well. Described as “bright hints of spice and pronounced citrus” and “floral characteristics”, a bottle of Grey Poupon white “pairs ideally with charcuterie boards and sandwiches”. Of course it does, because there’s an infusion of crushed mustard seeds in every glass.

Mustard-flavored wine. Sounds like sour grapes, doesn’t it? Mustard wine sounds as appealing as the scoop of Goat Cheese Beet Swirl ice cream I can get right up the road in Denver. And if you think the name on the Grey Poupon bottle sounds fancy – La Moutarde Vin – think again. Translation: mustard wine.

I don’t expect to stock my wine cellar with bottles of La Moutarde Vin (once I have a wine cellar, that is) but I do stock my frig with mustard. Despite endless baloney-and-mustard-on-white sandwiches in my grade school days, I bounced back as an adult and reembraced mustard. The yellowest of condiments is delicious in potato salad. It’s ideal on bratwurst or a hot dog. And mustard wins out over mayonnaise any day on a ham-and-cheese.

For all the attention ketchup gets (for some reason Batman and Robin come to mind here), mustard has been around longer and comes in more varieties. In typical fashion, Americans first flocked to its most basic version, “yellow mustard”, before maturing to the spicy brown varieties of Europe. Mustard was created in Dijon (France) in the 1800s. Anyone who knows the taste of Dijon knows it’s a wholly different animal than the yellow. Why so different? Dijon mustard is made with white wine. And there’s the role reversal in a nutshell. Now we have white wine made with Dijon mustard.

[Trivia break: A popular brand of mustard in America is French’s. Where in France did it come from? No, no, no, back up the truck. It’s just yellow mustard. It has nothing to do with France. But it has everything to do with the guy who invented it: Robert Timothy French.]

We Americans adore mustard so much we built a shrine in its honor. The National Mustard Museum in Middleton, WI proudly boasts the world’s largest collection of mustards and mustard memorabilia. I have no plans to visit, but I do wonder if they’ve added a bottle of La Moutarde Vin to their display.

As long as I’m grappling with American vs. Dijon or mild vs. spicy, let’s address another challenge with mustard. It’s a branded color, as in mustard yellow. Sure, I get it – the yellow evokes the bright blooms of mustard plants. You’ll even find mustard yellow in a box of Crayola crayons. But what if you’re a kid in France? How does a French mom explain to her kid why his mustard yellow crayon looks like bright sunshine instead of Grey Poupon?

Grey Poupon’s La Moutarde Vin is a limited-edition product, sort of a “cheers” to the wine used in the mustard. At $30 a bottle, it’s reaching the high end of what I typically spend on wine. But with every bottle you also get a free jar of Grey Poupon. Okay, so maybe I have a taste for mustard wine after all.

Some content sourced from the CNN Business article, “Grey Poupon wine now exists”, and Wikipedia, “the free encyclopedia”.

Polishing the Pearls

Twice a day, my toothpaste tube and I do battle. When I take the tube out of the medicine cabinet and realize there’s only a little bit left, I can see it smirking as if to say, “You’re not getting any more out of ME!” Yeah, right. I just flatten it from one end to the other (I recommend a hairbrush here), forcing every last bit of paste to gather at the top, ready to launch. Then I take off the cap and squeeze like crazy. It’s a good workout for the hands, and a mindless challenge to extend the life of your toothpaste.

Speaking of toothpaste – yep, that’s my topic today – here’s a really good trivia question. In the Roald Dahl classic, “Charlie and the Chocolate Factory”, what did Charlie’s dad do for a living? He screwed the caps onto toothpaste tubes… before machines were invented to do the job for him. (He also died before the first paragraph and was never part of the story, so it’s a little weird I remember that bit. But I digress.)

Quick, name the first ingredient you think of in toothpaste. Flouride? Not a bad guess, but did you know fluoride makes up only a tenth of a percent of toothpaste? That’s like a pinprick on the tip of your finger. Flouride is potent, my friends. Good for healthy enamel but only in itty-bitty doses. Keep those chemicals close, but not too close.

Was your first ingredient surfactants? A surfactant is basically a “foaming agent”, which helps distribute the paste around the inside of your mouth, which translates to better cleaning. Surfactants remind me of those animated scrubbing bubbles you’d see in TV commercials, whirling around the bathtub surface. You also find them in shampoos and conditioners. Without surfactants, most of the hairs on your head would get clean and conditioned, but others would be left high and dry.

How about flavorants – you know, peppermint, spearmint, wintergreen, or cinnamon? If flavorants were the first ingredient you thought about with toothpaste, go directly to Jail (i.e. do not pass GO, do not collect $200). Flavorants do zilch for your teeth. They just make brushing a more pleasant experience and fool you into thinking you have a fresher mouth when you’re done. You might as well chew gum. The sugarless kind, that is.

Okay, let’s cut to the chase. The primary ingredient in toothpaste is abrasives (and if this was your answer, you win a free dental drill). Abrasives make up 50% of what’s inside the toothpaste tube. They’re “designed to help remove plaque” (remember that phrase). Think of abrasive-laden toothpaste as liquid sandpaper. Abrasives are the reason you don’t want to swallow toothpaste. And don’t brush too hard either. With enough pressure, these bad boys would be happy to remove your enamel.

I could list even more toothpaste ingredients (ex. antibacterial agents, whiteners, re-mineralizers), but let’s just agree: there’s a big, diverse party going on inside the tube. Now for the bad news. Toothpaste has no significant impact on the reduction of plaque – so says certain clinical studies. That’s why abrasives are described as “designed to help remove”. That’s a sneaky way of saying they just keep things in check until your next appointment with the dentist. Sorry (Charlie), no amount of brushing can replace those nasty power tools your hygienist has so much fun using.

For all my talk about toothpaste ingredients, the brand I use has very few. Earthpaste (“Amazingly Effective!”) has no fluoride, no foaming agents, and almost no flavor. In fact, Earthpaste has only four ingredients – water, clay, salt, and essential oils. It’s like brushing with mud. Wait, it IS brushing with mud! Just as effective, without the chemicals (subtle plug). You’ll find it on Amazon.

So all this talk about toothpaste may be important, but so is getting every last bit out of the tube. And there may finally be a solution to that battle. The very smart peeps at Massachusetts Institute of Technology (MIT) have developed an edible product called LiquiGlide. It’s invisible (which okay, is a little disturbing), and it’s designed to coat the inside of a container so the contents will completely empty with just gravitational pull. Can you imagine? No more flattening, squeezing, or hand workouts. Just upend the tube and 100% of the product comes pouring out. Get-your-money’s-worth people like me silently rejoice.

LiquiGlide’s proof is in the pudding, er – ketchup. No more smacking or shaking the bottle. No more “An-ti-ci-pay-yay-tion” (for those of you who remember the 1970s Heinz jingle). Our future ketchup bottles and toothpaste tubes will be transparent – and empty – by the time they head to the recycling bin.

Unfortunately, I’d have to give up my Earthpaste and move to Europe if I want to experience the benefits of LiquiGlide. (The company has no immediate plans to sell its products in North America). That’s not gonna happen, so until further notice you’ll find me in the bathroom, doing battle with my toothpaste tube. It’s not so much about getting my teeth clean. It’s about getting my money’s worth.

Some content sourced from the CNN.com article, “How MIT could help you pour ketchup”, the CNN.com article, “Colgate’s new toothpaste tube…”, and Wikipedia, “the free encyclopedia”.

Ketchup Catch-Up

At the Communion rail in our pre-COVID, in-person church days, my wife and I would sometimes laugh at the size of the hunk of bread they’d tear off the loaf. The pieces were so big I’d often be chewing all the way back to my seat (and think I should’ve asked for seconds). On the other hand, today’s “drive-in church” Communion amounts to hermetically-sealed plastic capsules handed gingerly through the car window. Peel back the plastic to reveal the tasteless wafer and half-swallow of grape juice inside. No, it’s not breakfast by any definition, but at least we’re still achieving the higher purpose.

Communion and ketchup are strange bedfellows but I’m about to explain why they belong in the same sentence. If you’ve followed the headlines lately, you know – just below the latest details of the Myanmar conflict – we’re all worried about whether there’ll be enough ketchup packets for our next take-out meal. That’s right, the world is currently lacking in – not ketchup – but ketchup packets. If we don’t address the situation soon, buildings will burn and looting will run rampant. Even worse, we might have to top everything with mustard instead.

It’s the pandemic to blame, of course. As soon as traditional sit-down restaurants shifted to pick-up and delivery, their demand for packeted condiments jumped up to the level of Wendy’s and McDonald’s. In fact, Wendy’s and McDonald’s removed ketchup packets from their front counters, not because customers were taking too many, but because other restaurants were raiding their supplies. Yep, it’s gotten that kind of desperate out there in burger land.

Heinz, the undisputed king of ketchup, recently committed to increasing packet production by 25% to fend off potential mayhem in the streets. 125% of Heinz’s typical annual production amounts to, well… let’s just say there’d be enough to place a packet in the hand of every man, woman, and child on the planet. Dang. That’s a whole lot of processed tomato spread.

Speaking of processed tomato spread, here’s my favorite ingredient in ketchup: mustard (powder). It’s true. Go check the ingredients list on the bottle I know you have in your refrigerator.

But I digress. Let’s get back to the global packet shortage. Call me highbrow but I’m having a hard time caring, because honestly I can’t remember the last time I used a ketchup packet. The restaurants of my choosing always bring the bottle to the table when you ask for it. Furthermore – burgers aside – I don’t have a lot of use for ketchup. Not on my fries, not on my meatloaf, neither eggs nor hash browns. And while we’re at it can we all agree: mustard only on a bratwurst or a hot dog? It should be a cardinal rule.

But I digress… again. FOCUS!

If I don my eco-friendly hat for a moment (and don’t I look sharp?), the last thing I want to hear about is Heinz upping ketchup packet production to 12 billion a year. That sounds like enough plastic to Ziploc a small country many times over. But I get it. In these times of please-pass-the-virus (or better yet, don’t), we demand individually wrapped one-and-done solutions. Like ketchup packets. Like Communion elements.

Good things come in small packages, so the saying goes. Yeah, well, they come in big packages too. Like ketchup from a bottle instead of a plastic packet. Like Communion from a loaf of freshly baked bread instead of hole-punched from a sheet of Styrofoam. And seriously, who uses just one ketchup packet? Picture a baby burger you can balance between your finger and thumb and maybe it’s enough. Anything larger and you’re grabbing packets by the handful.

Let’s wrap this topic on a personal note. If ketchup packets disappear, my granddaughters won’t understand a really good bedtime story, the kind where they’ll giggle every time they talk about it. You know the story, the one where my buddies and I pocket ketchup packets from our school lunch trays, take ’em out to the playground asphalt, and stomp on ’em to give some unsuspecting kid a tomato facewash? Oh please, drop the mock horror. You know you were out there on the playground too, doing the very same thing.

Some content sourced from the 4/8/2021 CNN.com article, “America is facing a ketchup packet shortage”.

Come What Mayo

When I was a kid, I had this inexplicable obsession with cheese sandwiches. Maybe it was the popular Wonder Bread of the time (a slice of which could be reduced down to a compact dough ball with minimal effort). Maybe it was fondness for the Tillamook cheese my mother always had on hand; the sandwich merely serving as an edible container. Surely it was because they were super-simple to make. Whatever the reason, cheese sandwiches would’ve been utterly dry-mouthed and unappealing without the essential third ingredient: mayonnaise.

The easy guess here is you have mayonnaise in your refrigerator. Go check. Even if you don’t, you have the ingredients to make your own: eggs, oil, and vinegar or lemon juice (blended together at high speed and allowed to set). The fancier versions of mayo add in some spices. Your particular brand probably lives quietly in the refrigerator door or towards the back of one of the shelves, alongside several other condiments. But the more I learn about mayonnaise the less inclined I am to group it together with the basics like ketchup and mustard.

West of the Rockies where I grew up, the standard brand of mayonnaise was always Best Foods. When I moved east of the Rockies later in life, the name changed to Hellmann’s but the label, the jar, and ingredients were exactly the same. That was always an oddity to me – until I learned Best Foods acquired Hellmann’s after both brands were solidly established. Rather than drop one for the other Best Foods just kept them both. Same product, same packaging, different name. [Note: those of you in the southeastern U.S. may prefer Duke’s Mayonnaise – a distant third in sales. At least Duke’s tastes distinctly different than these fraternal twins.]

Mayonnaise has one of those prolonged evolutions you could care less about, including its debatable origins. Several moments in European history claim ties to its invention. The most credible story (or the most romantic – take your pick) has the French winning the Seven Years’ War in 1756, and the victory dinner including a fish course, but no cream to make the tartar sauce. The chef improvised with eggs, oil, and garlic instead, and voila: mayonnaise. Further, the dinner took place in the Spanish port city of Mahon, so the sauce was dubbed “mahonnaise”. Elegant name, no?

But for a few uses I can take or leave mayonnaise. In addition to my childhood cheese sandwiches I only use mayonnaise for tuna salad, potato salad, or cole slaw. I never put mayonnaise on a burger (do you?) It’s ketchup on my French fries not mayonnaise (apparently that’s a “thing” with some of you). It’s drawn butter on my artichokes (again, not mayonnaise). And speaking of the cheese sandwiches, I recall my mother packing school lunches with bologna-and-mayonnaise sandwiches. Meat and mayo on the bread – that was it. No Tillamook cheese, no lettuce or tomato, no pickle on the side. There’s a harsh simplicity to bologna and mayonnaise. In other words, I hated the combo (and maybe that’s why mayonnaise only gets “a few uses” in my world now).

After my wife and I met, I discovered another refrigerator regular besides Hellmann’s: Miracle Whip. You could say Miracle Whip masquerades as mayonnaise (same look, same wide-mouthed jar) but the taste is decidedly sweeter. Check out MW’s ingredients and you’ll discover a clone of mayonnaise… but with a healthy dose of high fructose corn syrup (sugar). I like the tangy taste of Miracle Whip but I can’t help thinking mayonnaise is the healthier alternative. Credit Kraft Foods though, who debuted their “less expensive alternative to mayonnaise” at the Depression-era 1933 Chicago World’s Fair. Almost a hundred years later MW’s a staple condiment, and the Miracle Whip-or-mayonnaise debate lands in the same conversation as Coke vs. Pepsi, Uncle Ben’s vs. Minute (rice), and Aunt Jemima’s vs. Log Cabin (syrup).

If you’re like me, at some point in this post your sub-conscience drums up the 1982 romance “An Officer and a Gentleman” (If not, you’ve missed a great film). If you’ve been to Ireland you probably know County Mayo in the northwest corner of the country. Better yet, go visit the town of Mayo on the northeast coast of Florida. A few years ago Mayo changed its name to Miracle Whip as a publicity stunt. Okay, that tops all other “mayo” references I can come up with.

As little as I dip into my mayonnaise jar, I’ve seen plenty of expiration dates. It might behoove me to make my own instead. Eggs, oil, and vinegar, with a little salt to taste, whipped at high speed. Sounds American easy-as-pie. But call it mahonnaise, okay? Then you’ll have something sounding more like what the French cooked up all those years ago.

Some content sourced from the 7/9/2020 Wall Street Journal article, “The Delicious Evolution of Mayonnaise”, and Wikipedia, “the free encyclopedia”.