Kellogg’s Pop Tarts – Life In A Word

P.S. I Love You

When it comes to snack foods, I’m not a fan of variations on a theme. Kellogg’s Pop-Tarts debuted in the 1960s with just four flavors: strawberry, blueberry, apple, and brown sugar cinnamon. Today you choose from more than twenty Tarts, including “Hot Fudge Sundae”. The original Triscuit cracker was a baked whole wheat square with a little salt. Today you’ll find a dozen Triscuit flavors on the shelf, including “Fire Roasted Tomato & Olive Oil”. Then we have the Oreo cookie. The original, of course, was two chocolate wafers sandwiching just the right amount of vanilla cream filling. Now Oreo flavors are too numerous to count. But there’s one you can be sure is a whopping success: pumpkin spice.

Welcome to mid-September, Americans, and the beginning of our pumpkin spice delirium. For the next two months you can expect an endless parade of “P.S.” product advertisements. My wife & I, we’ve already caved to the obsession. We have a package of “Pumpkin Spice Snaps” sitting on the counter. We have two leftover pieces of this year’s first homemade pumpkin pie sitting in our frig. And it’s only a matter of time before my car veers off the road and right through a Starbucks drive-thru for one of their classic P.S. lattes. (I’ll take a grande, if you please).

My daughter just reminded me Starbucks also brings back their pumpkin cream cold brew this time of year. That’s a good one too but let’s be real: none of Starbucks’ P.S. offerings should be considered “coffee”. We buy them for the spice and the sweet, not for the taste of the beans underneath.

Lest you think Starbucks gets the credit for our pumpkin spice mania, the record must be set straight. McCormick and Company, they of the little red-capped spice bottles, debuted their “Pumpkin Pie Spice” in 1934. At least three of the following are in the bottle: cinnamon, ginger, allspice, cloves, and nutmeg. Do I have this spice blend? Yes. Do I use it? Heck, no. My wife’s family recipe for pumpkin pie contains a different proportion of the individual spices than McCormick’s, which may be the secret to its delectable flavor. Plus, pumpkin pie is easy enough to make without having the spices combined for you. Dump the ingredients into a bowl and mix well. Pour into a pie shell. Bake. My kind of dessert.

Starbucks can’t even take the credit for the first P.S. latte. That accolade goes to Mexico’s Candle Company in 1995. The Starbucks version debuted eight years later. But you could argue Starbucks kicked off the forever-trend where we infuse P.S. into everything imaginable, including the good (Krispy Kreme doughnuts, Cheerios, candles) and the ridiculous (lip balm, deodorant, beer). As of 2016, “pumpkin spice consumables” accounted for an annual market of over $500M. Yep, we’re hooked.

The “Pumpkin Spice Flavored Creme Oreo” is not even an Oreo, at least not in my pantry. Nabisco attached the word “Oreo” but c’mon, let’s just admit it’s a seasonal wolf in sandwich cookie clothing. “Golden” Oreo cookies… with “festive pumpkin spice flavored cream” (and is it cream or creme?) Nope, the only Oreos in my book are black and white, though I will allow shelf space for the “Double Stuf” variety.

I’m not sure why this topic caught my eye because I haven’t had an Oreo in years. The last time I did I realized the taste was different from the Oreo of my youth. The cookies are not as soft, and there’s less cream filling in between (which is like messing with the ratio of chocolate and peanut butter in a Reese’s, a sin for all mankind). Like the misfortune of many other snack foods though, size and ingredients change for the sake of profit. And new varieties pop up to keep consumers buying. At least we’re not talking about the Lady Gaga Oreo. You’ll need your sunglasses for that one.

Now you’ll excuse me as I head off to a doctor’s appointment. My drive will take me past several Starbucks, which means I could be caving to my first P.S. latte of the season. Not that I’m worried about missing out. As soon as the P.S. season is over I can look forward to Starbucks’ Chestnut Praline latte all the way through New Year’s Day. Now we’re talking!

Some content sourced from the CNN Business article, “Oreo is bringing back this flavor after a 5-year hiatus:, and Wikipedia, “the free encyclopedia”.

Is It Live or Is It Memorex?

New Year’s Day has come and gone (and a warm welcome to you, 2021), which means it’s time my wife and I take down the Christmas tree. For some, taking down the tree means disconnecting the branches from the trunk, the trunk from the base, and packing the whole thing into a cardboard box to be used again next year. For us, taking down the tree means lifting it off the stand, hauling it outside to the truck, driving it over to the drop-off lot, and donating $5 to fund the recycling. Yes, this year – as with all of my years – the Christmas tree is real, not artificial.

I’m not here today to debate real vs. artificial Christmas trees. They both have pros and cons and your choice rests on where you live, your budget, and assorted other reasons. For me, a real tree is simply a tradition I refuse to give up. Picking out a tree with my family was a big deal when I was young. There was something magical about living in sunny Los Angeles and watching dozens of pine-scented snow-dusted trees being unloaded from Canadian railcars. Never mind we paid a little extra to have our tree “flocked” (adding a touch of spray-painted artificial snow). It was still a real tree.

Real vs. artificial goes way beyond Christmas trees. When I consider one next to the other, I always think of Memorex. In the 1970s and ’80s the Memorex Corporation produced audio cassettes, the precursor to the compact disc. In their TV commercials Memorex included singer Ella Fitzgerald belting out a note powerful enough to shatter a wine glass. Then they’d play a recording of Ella’s performance and the wine glass would still shatter, begging the question, “Is it live, or is it Memorex?”

Real vs. artificial also recalls Milli Vanilli, the R&B duo from the late ’80’s. Milli Vanilli made it big with the album “Girl You Know It’s True”, then won the Grammy Award for Best New Artist. But years later the world would find out Milli Vanilli never sang anything. Instead they lip-synced their way to fame; their albums the voices of studio performers. Milli Vanilli returned the Best New Artist Grammy shortly after that.

Let’s visit real vs. artificial a little closer to home; say, the kitchen. As much as my wife and I seek whole, organic, locally produced foods, we can’t help including a few outliers. I just went through our pantry and came up with a few good examples:

Aunt Jemima syrup. This pancake topper – destined for rebranding in the name of racial equality – is nothing but high fructose corn syrup, water, and a whole lot of chemicals. The “Natural Butter Flavor” variety blatantly advertises “contains no butter”. You’ll find all the pure maple syrup you want in Vermont but you won’t find a drop in a bottle of Aunt Jemima.
Kellogg’s Pop-Tarts. A long time ago Pop-Tarts contained real ingredients (else my mother wouldn’t have put ’em on the pantry shelf as kid snacks). Today’s Pop-Tarts are enriched flour and a bunch of scary-sounding ingredients developed in a lab. It takes half the height of the box to list everything that goes into a Pop-Tart.
Kraft Mac & Cheese. Make a bowl of pasta, top it with melted cheddar, and Voila! you have macaroni & cheese in two ingredients. Kraft Mac & Cheese needs twenty-one to accomplish the same dish. But man, don’t it taste great?
Ritz Crackers. More enriched flour plus lab ingredients. (Maybe every food can be made from enriched flour?) The Ritz Crackers box includes a warning, “Contains wheat, soy”. Ha, if only that was all it contained.
“Real” Bacon Bits. My mother-in-law left this bottle of horror behind when she brought a salad for Christmas dinner. But guess what? It really is made of bacon (okay, and chemicals). I must’ve been thinking of other brands, where the bits are actually “flavored textured soy flour”. Oh ick.

Back to our real Christmas tree. After the gifts were passed around and opened, we discovered one more, looking a little embarrassed behind the branches. It was a brightly colored basket, the kind all dressed up with a cute wooden box and Christmas bow, overflowing with food items and protected in plastic wrap.

But here’s the rub. We opened the basket and found a whole lot of nothing. Generic cookies, coffee, candy, and a couple of cheap Christmas mugs, arranged carefully so as to suggest the basket contained much more. To add insult to injury, none of the food items were name-brand (except for a handful of Lindor truffles). The cookies and candy were made with a ton of artificial ingredients. The coffee was so generically packaged it had me wondering if it was even coffee. The whole basket made me think “Memorex”.

This is where I jump to a discussion about artificial intelligence, but your real brain needs a rest so that’s a topic for another day. Meanwhile, my wife and I will keep heading out every Christmas to tree lots (or the woods) to find the perfect one. “Artificial” may sneak into other parts of our lives now and again but at Christmas, we’ll always be keeping it real.

Some content sourced from Wikipedia, “the free encyclopedia”.

Calories of Contentment

The other night – too late for a grocery store run but with few options in the pantry – my wife and I split a box of Kraft Mac & Cheese for dinner. No spicing things up, no healthy side of vegetables to lessen the guilt – just a heaping bowl of the little pasta elbows with powdered cheese. MAN did that taste good. I promptly considered a Hostess Ding Dong for dessert but caught myself just in time. Whoa, boy. Who says there’s no traveling during the pandemic? I’ve made the journey to the land of comfort foods!

A little context before we explore the calories of contentment. After the kids moved out of the house several years ago, our diet moved decidedly to the more healthy. We upped our fruit and vegetable count. We focused on meals with whole foods and fewer ingredients. We started shopping in boutique grocery stores, discovering foods and brands we never knew existed. Dairy and starchy carbs took the back shelf to pure proteins and Mother Nature’s bounty.

Somewhere in the middle of all of this good intention, a box of Kellogg’s Pretzel Cinnamon-Sugar Pop-Tarts dropped casually into my grocery basket. I’d heard they were pretty good and I’d never tried them before, so… why not? Then the kids came to town for a long weekend, so we just had to load up on old family favorites like Cap’n Crunch, Good Humor Creamsicles, and Red Baron frozen pizzas.

But here’s the thing. Our kids eat so responsibly these days, sugary cereals and snack foods no longer appeal to them. They make flourless banana pancakes and organic food “bowls”. They nosh on healthy proteins and Boba teas. They spend most of their time in the kitchen instead of the drive-thru. Those comfort foods we purchased got no love, so naturally we purchased a couple more (the Kraft Mac & Cheese and Hostess Ding Dongs). Heck, we even embellished those choices with a countertop bowl of Brach’s caramel “Royals”, and a huge container of Peanut M&M’s in a nearby cupboard. There’s now a junk-food roadblock in front of every attempt to eat healthy.

What is going on here? I blame the coronavirus. Most of our processed-food pals moved into our pantry in the last six months. All of them were impulse buys (or “moments of weakness”, or whatever else you want to call them). No surprise though; we’re contributing to a nationwide, if not worldwide trend during this pandemic. The world’s biggest packaged-foods manufacturers reported sales growth of 4.3% in the first three months of the year (vs. forecasts of 3%). Canned soup purchases rose 37%, canned meat 60%, and frozen pizza 51%. Hot Pockets and SpaghettiOs flew off the shelves.

In all seriousness, a turn to comfort foods is a sign of something more complicated below the surface of our psyches. I wish I could credit nostalgia: the sentimentality for past happier times and places, or emotional eating: the propensity to consume comfort foods in response to positive/negative stimuli. Instead, I think we’re dealing with declinism – the belief our society is heading towards a prolonged downturn or deterioration. We’ve been here before America, as in the Depression of the 1930s, the spread of Communism in the 1950s, or the rise of Japan’s economic powerhouse in the 1970s. In each instance our country soldiered on better than before, but that’s not to say the short-term endurance is any fun. And that, boys and girls, is why comfort foods maintain a “healthy” presence in grocery stores and in your pantry.

Hilton Hotels rivaled the pandemic headlines when they revealed their Doubletree chocolate-chip cookie recipe to the world last April. Talk about your classic comfort food. Doubletree cookies have nestled on hotel pillows since the mid-1980s; a whopping 25,000,000 in less than forty years. “We know this is an anxious time for everyone”, was Hilton’s excuse for sharing their secret. I baked a batch as soon as I came across the headline and now I can’t seem to stop. A heaping bag of Doubletrees now sits in our refrigerator more often than it does not. I could probably recite the recipe from memory, and I dream about them in my sleep. Hilton’s got me hooked.

I still haven’t tried those Pretzel Cinnamon-Sugar Pop-Tarts, the preservative-filled pastries responsible for this whole mess. All are still paired neatly in their foil packets, sitting quietly on the shelf. The box may even be getting a little dusty. I figure my willpower remains intact if I leave the tarts alone until their expiration date. Er, wait – now that I think about it – Kellogg’s Pop-Tarts never expire. Dang it; that’s a little depressing. I’d better have a Ding Dong to cheer myself up.

Some content sourced from the 4/24/2020 Wall Street Journal article, “Comfort Foods Make a Comeback in the Coronavirus Age”, and Wikipedia, “the free encyclopedia”.

Behind Bars

Every now and then I crave a Kellogg’s Frosted Brown Sugar Cinnamon Pop Tart. You can debate the matter and say the fruit Tarts are better – Strawberry, Cherry, and Blueberry – and I’ll give you those, but I stand by my boring-looking Brown Sugar Cinnamon. Maybe that’s because I consumed hundreds of them as a kid, piping hot from the toaster.

Somehow Pop Tarts eluded the otherwise healthy content of my mom’s pantry. You’d walk in to dozens of those little red boxes of raisins, a pretty good assortment of nuts (which were more meant for recipes than snacking), and the occasional graham cracker. The fruit and veggie drawers in the frig were loaded and there was always a gallon of milk on hand. Yet there they were, in foil-wrapped packages of two: Kellogg’s Pop Tarts. I wish I could see the ingredients list from the 1970’s versions versus those of today’s Tarts. Surely the former leaned more towards “real food” and less towards chemicals, or my mom would’ve never gone for them.

Pop Tarts now come in twenty-seven varieties, which by any standard is ridiculous. Who wouldn’t be happy with the four I already mentioned? (Okay, let’s add Frosted Chocolate Fudge and call it good). Do we really need options like “Wildlicious Wild! Cherry”, or “Confetti Cupcake”? Apparently so, because that’s where our demand for choices has taken us. The new approach to snacks: invent one, sell enough to get them into everyday conversation, then evolve to twenty-seven varieties. Have you seen your options with Oreo’s these days? I rest my case.

The other day I traveled down the cereal aisle of our grocery store for the first time in a long time (we have house guests). I was shocked to discover the “healthy cereal” section is just as big as the space reserved for regular cereals. Even more interesting, the overhead signs on the aisle first announce “Cereals”, followed by “Granola” a little further down, followed by “Diet and Fitness” a little further than that. The entire aisle feels like the same kind of food, only you start with boxes, morph to bags, and end up with little bars. I’d love to know the combined total grams of protein in the products in the “Diet and Fitness” section. Gotta be ten thousand or more.

Fun facts: Americans now choose from over 400 brands of “healthy” bars, in 4,000 varieties. At $6 billion in 2012, the healthy bar market was only 17% as big as that of savory snacks ($34 billion) but growing in a hurry. American children consume almost 500 calories a day in snacks. The routine starts when we’re young.

Snack bars seem to be almost-entirely carbs or almost-entirely protein. I won’t comment on the first variety because I don’t eat them (I’ve moved on from Pop Tarts), and I don’t even see the carb variety because our store puts them over in the cookie aisle. But protein bars are a challenging enough decision. For starters, are protein bars a “snack” or a “meal”? Many are advertised as “meal-replacements”. Others look small enough to be snacks. Even the ever-present “Nutrition Facts” label doesn’t really lend a hand, except to confirm you’re taking in more calories and sugar than you’d hoped.

I belong to Lifetime Fitness here In Colorado, a gym which stresses “healthy lifestyle” in everything they offer, whether personal training sessions, workout classes, spa treatments, or a cafeteria full of healthy choices. The mantra I hear like a broken record: “carb-up” at least an hour before the workout; “protein-up” within 45 minutes after. I’m sure some would dispute that approach, but regardless, it suggests a “snack” before AND after a workout. And as I stand in “Diet and Fitness”, I ask myself, “Is that snack half of a “meal-replacement” bar? Two or three of the “fun-size”? Scrap the whole aisle and go with fruit and cheese instead?”

For my money, snack bars before and/or after a workout neither benefit the short run nor ease the long run. It’s kind of like my daily multi-vitamins: no clue whether they help me either (but I still take them). This much I know: I need to have a somewhat full stomach before I work out. On that note, maybe I’ll just skip the “Diet and Fitness” aisle from now on and go back to Pop Tarts.

Some content sourced from the Wall Street Journal article, “Our Misplaced Mania for ‘Healthy’ Snacks”.