Mom-and-Pop Music

Flip through the chapters of my life and you’ll find a bookmark at 1975. It was the year I became a teenager. It was the year I started middle school. But most importantly, 1975 was my first foray into Top 40 music. In those days, punk, funk, disco, and metal were just getting started; all too progressive for a kid taking his first dip into the pool of radio rock. Instead, my preference was to chew on something a little sweeter. Like bubble gum.

In the 1970s, I was way too young to witness the birth of rock and roll.  I also missed the advent of pop music.  But I was right on time for a musical genre known as bubblegum.  Bubblegum siphoned off pop music’s more catchy, upbeat tunes and marketed them to children and adolescents.  And what better way to market theses songs than kid TV?  Anyone who ever watched The Partridge Family, The Monkees, or the cartoon rock of The Archies on Saturday mornings enjoyed bubblegum music.

As for 1970s Top 40, it’s easy to look back on those weekly lists and find bubblegum.  “Love Will Keep Us Together” (Captain & Tennille), “Laughter In The Rain” (Neil Sedaka), and “He Don’t Love You, Like I Love You” (Tony Orlando and Dawn) are just a few examples from fifty years ago.  Like most things back then, music was more innocent.

Having said that, bubblegum wasn’t even specific enough to define my own tastes.  The industry standard Billboard Magazine generates a Hot 100 list at the end of every year based on sales and radio plays.  It’s fun to go through the 1975 list and recognize just about every song.  But I was looking for three names in particular and – no surprise – all of them made the list with multiple entries.  Hello again, John, Olivia, and Barry.

John Denver was only 53 when he was tragically killed piloting a single-engine plane above California’s Monterey Bay, yet he managed to create over twenty-five years of gentle hits before that.  When I first heard his voice he’d already landed top-ten’s like “Leaving on a Jet Plane” (from the movie Armageddon for you younger readers), “Take Me Home, Country Roads”, and “Rocky Mountain High”.  One of Denver’s biggest hits, “Annie’s Song”, was a love song to his first wife.  Another, “Calypso”, paid tribute to the late ocean explorer Jacques Cousteau.  I purchased most of Denver’s albums (cassette tapes!) with a good chunk of my meager teenage savings.

I was an Olivia Newton-John fan well before 1978’s Grease became a Hollywood phenomenon.  Newton-John and her sweet Australian accent were an instant teenage crush, with songs like “If You Love Me, Let Me Know”, “Have You Never Been Mellow”, and “I Honestly Love You”.  Then Grease came along and good-girl-turned-bad Olivia turned my teenage heat up several notches.  A testament to Newton-John’s popularity came in the form of 100 million records sold, fifteen top-ten singles, and four Grammy awards.  To this day, the soundtrack to Grease remains one of the world’s best-selling albums.

Barry Manilow and his music are more of a confession than the two we’ve already visited with.  It wasn’t at all cool to admit to liking Manilow’s “adult contemporary” music back then.  His hits were better suited for your parents, like “Mandy”, “This One’s For You”, and “Even Now”.  “Copacabana” was a dance number you couldn’t get out of your head.  “I Write the Songs” spoke to my inner-musician wannabe.  Manilow’s talents on the keyboard certainly captured my attention as I pursued the piano myself.  Unlike Denver and Newton-John, I purchased every Barry Manilow album as soon as it hit the shelves.  Somewhere in my attic I still have a boxed CD collection of his best work.

Like him or not, what is remarkable about Manilow is his enduring popularity.  He has been ensconced in Las Vegas for years now.  He just completed his 600th performance at Westgate’s Resort & Casino (an achievement which prompted this post), breaking a record held by Elvis Presley.  The one time I saw him in concert – at an outdoor venue in the Bay Area – I knew every song he performed.  Sure, almost all of his audience members are now graying at the temples, and his popular music is from five decades ago (!) but you still have to give him props.  The man has staying power.

Do I still listen to John, Olivia, or Barry?  No, but I can sing entire songs from memory.  There’s nothing like the music of those three to take me back to my teenage years.  Call it adult contemporary if you want, but this guy will always think of it as “Pop” music.

Some content sourced from The Atlantic article, “It’s Okay to Like Barry Manilow”, and Wikipedia, “the free encyclopedia”.

Advert Converts

Texting while driving has quickly become the norm, at least in U.S. states where it continues to be legal. Not a day goes by where I’m not witness to a slow or erratic driver, the annoying behavior the direct result of a smartphone. My car horn gets a regular punch, reminding drivers, “HEY… the light just turned green!” All of which makes the notion of billboards as a driving distraction almost obsolete.

Like most things, billboards had their young and innocent days.  They popped up on interstates and major thoroughfares almost as soon as cars themselves did; bright, colorful advertisements meant to plant seeds in driver brains for future purchases.  At last count there were over 350,000 billboards in America alone.

Unlike smartphones however, billboards earn nothing but a passing glance as you speed by.  Their images and words are simple by design so you “get the picture” in an instant.  A few scientific studies went to great lengths to prove billboards increased the potential for accidents. Others showed they really had no impact at all.  Whichever is true, billboards stubbornly continue a part of the urban landscape.

But no matter how I spin this topic, we’re just talking about a straightforward means of advertising.  What’s so interesting about that, you ask?  Well, let me tell you.

Consider the lifespan of a billboard.  The artwork is created on a smaller scale, reproduced to billboard size (previously by hand, now by computer), mounted up high on a roadside frame, and then allowed to distract drivers for months.  But eventually the billboard comes back down and you’re left with 700 square feet of heavy-duty used vinyl.  What now – off to the dump?

Not if you’re Rareform.  This company converts adverts into bags, totes, and duffles.  You can purchase anything from a travel surfboard bag to a soft-sided cooler, all fashioned from billboard vinyl.  You can even buy a cross-body bag for your laptop, with a cushy interior made of recycled water bottles.  Talk about “walking advertisements”, eh?

“Billboard” notebook

I really admire people who think outside of the box (because I find it so much more comfortable inside).  Rareform thinks outside of the board.  They brokered deals with advertising agencies for the used vinyl, hired cleaners, designers, sewers, and photographers to produce their one-of-a-kind products, and then created a website to bring it all to you.  As Rareform’s founders put it, “We’re in the business of change… and we believe billboards deserve a second chance.”  Considering they stock over 50,000 unique re-creations in their warehouse, I’d say they’re on to something.

A billboard can be a cooler if it wants to be

Billboards never really caught my eye until now.  Sure, I enjoy their creative advertising tactics, like using several billboards spread out over a mile or two, each one containing part of a message about a business you’ll find off the next off-ramp.  Or how about the ones like Chick-fil-A’s, with three-dimensional characters in front of the boards?  In 2010 in North Carolina, you could find a billboard of a giant, juicy steak with a big fork sticking out of it, emitting the scent of black pepper and charcoal.  Ready to grill?

Today’s billboards, of course, have gone digital.  You can pack a rotation of advertisements into the same space where there used to be one.  On broadcasts of Major League Baseball, you’ll see advertisements on the walls behind home plate as the camera shows the pitcher’s view of the batter.  Those advertisements aren’t really in the ballpark;  they’ve just been digitally applied back in the television studio.

Times Square is full of billboards

None of these billboard tricks impress me like the one Rareform conjured up.  I mean, what kind of brain looks at a billboard and goes “Hey, that could be a fashionable bag one day!”  Not my brain.  Rareform not only diverts tons of vinyl from landfills, it then puts it to practical re-use.  Makes me want to dumpster-dive my garbage can out back to see if I can come up with a trash rehash of my own.

Some content sourced from the Rareform website, and Wikipedia, “the free encyclopedia”.