Hello, I’m Veronica
The sky is not completely dark at night. Were the sky absolutely dark, one would not be able to see the silhouette of an object against the sky.
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Standing on Tacos
Red’s Giant Hamburg – Springfield, MO – may be America’s first drive-thru restaurant. Red’s opened in 1947 from a converted gas station, closed in 1984, then opened again last year. In the United States it’s not really “fast food” without the drive-thru, is it? McDonald’s certainly agrees, as does Burger King. But Taco Bell, they think outside the tortilla. Just last year the Bell opened a taco-themed hotel and resort in Palm Springs, CA.
A taco-themed hotel and resort – really, you ask? Yes but more on that in a minute. It helps to cover some of Taco Bell’s earlier adventures first. Founder Glen Bell started his restaurant in the 1960s as the copycat of a local Los Angeles walk-up taco stand. The concept of “American-Mexican fast food” quickly franchised to 100 locations in less than five years. Today you’ll count 7,000+ Taco Bell locations in two dozen countries. Two billion customers frequented the Bell in 2019.I’ve always admired Taco Bell… er, from afar. I can’t tell you the last time I navigated TB’s drive-thru (probably my kids’ high school days). Don’t get me wrong, I love Mexican food. But eating at Taco Bell is like supplanting an Italian artisan pizza with a Little Caesars. In other words, I prefer my Mexican at authentic Mexican restaurants.
But there’s no denying Taco Bell’s success. They chose six or seven essential ingredients and spun an entire low-cost menu out of them. Take the $1.49 soft taco. Four components: seasoned beef, lettuce, and cheese, inside a soft tortilla. Add sour cream, tomatoes, or other options, but you’ll pay $0.40 or more for each. The only freebies are the hot sauce packets at the pick-up window.
From the Taco Bell soft taco evolved an entire zoo of animales. You have the Taco Supreme, Chalupa Supreme, Cheesy Gordita Crunch, and (for the really adventurous) the Nachos Cheese Doritos Locos Taco Supreme. From the Taco Bell burrito you get the Burrito Supreme, Grilled Cheese Burrito, Beefy 5-Layer Burrito, Quesarito, and Crunchwrap Supreme. Again, all of these wild animales come from pretty much the same small set of ingredients.Taco Bell’s successful run endures at a time when foodies lean more towards farm-to-table organic. So why does it still work? Marketing. Taco Bell’s all about creative thinking. Some examples:
- Taco Bell branded their hot sauce, taco shells, chips, and shredded cheese, and you can find them on your supermarket shelves. No drive-thru necessary.

- TB teamed up with several pro sports franchises to offer free food based on individual performances (i.e. steal a base, score so many points, score so many runs = free tacos).
- In 2001, when the Mir Space Station re-entered the earth’s atmosphere, Taco Bell floated a giant target in the Pacific Ocean and promised a free taco to every American if a bit of the space station (designed to break up) hit the target. (No such luck.)
- In 2013, Taco Bell designed a waffle taco, filled it with scrambled eggs and sausage, added a side of syrup, and called it breakfast. The waffle taco is no longer on the menu but breakfast still is (if you consider a Hash Brown Toasted Burrito “breakfast”).

- In 2016, Taco Bell test-marketed a Cheetos Burrito. That’s all you really need to know, right?
- In 2017, Taco Bell partnered with Lyft to offer “Taco Mode”. Rides from 9pm-2am included a stop at Taco Bell.
Which brings us to the Taco Bell hotel. In the summer of 2019, TB converted an existing Palm Springs resort into a live-in advertisement, “the biggest expression of the Taco Bell lifestyle to date”, according to its Chief Global Brand Officer. Not only did they slap the TB brand all over the resort, but they also offered the full Taco Bell menu, poolside cocktails “infused with a Taco Bell twist”, a “not-to-miss gift shop” (including a Forever 21 fashion line of Taco Bell apparel), and a salon where nail art and hairstyles were decidedly “Bell”. The resort was a pop-up, only intended to operate for a few days, but reservations sold out within two minutes of being offered.

“Gidget the Chihuahua” Taco Bell has one more menu item I didn’t mention above: the Spicy Potato Soft Taco. Er, had. The Bell discontinued it but not before Bryant Hoban (of O’Fallon, MO – not far from Red’s Giant Hamburg) purchased and froze three of them. A few weeks later Hoban sold the “mint condition soft tacos” through Facebook. For $70. Each. With that kind of endorsement, it’s safe to say the Bell will be ringing for many years to come.
Some content sourced from Wikipedia, “the free encyclopedia”, and the Fox News article, “Taco Bell is opening a taco-themed hotel and resort”.
- Taco Bell branded their hot sauce, taco shells, chips, and shredded cheese, and you can find them on your supermarket shelves. No drive-thru necessary.
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The Ghost of Saint Francis

“Saint Francis” (Digital Art by Randy Wollenmann) I’ve long been a fan of the Google Calendar app, even after switching my mobile from Android to Apple. Google Calendar allows the option to add “Christian Holidays” so I promptly checked the box. We’re talking Christmas and Easter of course, but how about the Feast Day of Saint Francis (last Sunday), Saint David (3/1), and Saint Patrick (3/17)? Saint Patrick sure, but why also Francis and David? There are hundreds of saints yet Google chose just three. My curiosity was piqued.
So begins my beyond-the-grave story, perfect with Halloween on the horizon. Google’s choice of saint days got me wondering if there’s a spectral connection between me (David) and Francis. So I dove into the details. Now all I can say is, be careful what you wonder about.

Basilica of St. Francis, Assisi, Italy The quick history of Francis. He’s the patron saint of animals. He was an Italian living in the 1200s from the central hill town of Assisi. Francis grew up wealthy but abandoned his riches to serve the Church and the poor. But it’s the animals that make him so popular among today’s saints. He (supposedly) communicated with wolves. He often preached to flocks of birds. He built the very first Christmas crèche, including live animals alongside the manger.
Now then, my Francis ghost story. Let’s cover this spookiness from present to past. I’ve discovered a pattern of events that has me convinced Saint Francis is trying to reach out. As a matter of fact, he’s been in touch every ten years back to when I was a baby. If you agree you can see why I’m expecting another “call” in 2023.
- 2013: I’ve told you Francis is the patron saint of animals but guess what? He’s also the patron saint of avoiding fires. In June 2013, my family and I evacuated our Colorado house for a week (horses and dogs in tow) to escape one of the worst fires in our state’s history. When we returned, our house was not only intact but had no smoke damage. Meanwhile, over 500 properties within a five-mile radius were completely destroyed.

- (Also in) 2013: Cardinal Jorge Mario Bergoglio of Argentina was elected Pope. He promptly changed his name to Francis. There have been 266 Popes in history, but Cardinal Bergoglio is the very first to select the name “Francis”.
- 2003: The Front Range of the Colorado Rockies experienced one of the worst blizzards in our state’s history. In a matter of hours a single storm dropped over thirty inches of snow, with drifts of five feet or more. My family and I were snow-locked in our house for over a week. 100,000 residents lost power while 4,000 travelers were stuck at the international airport in Denver. Saint Francis is also the patron saint of the environment. Was he making his presence felt with unprecedented weather?

Assisi’s sister city
- 1993: My family and I moved from San Francisco to Colorado. San Francisco (named for Francis) is the sister city of his birth town of Assisi. But here’s where I really paused. Francis is also the patron saint of… Colorado. And how many other U.S. states chose Francis as their patron saint? Zero.
- 1983: I’m in my junior year in college, studying abroad in Italy. The patron saint of Italy is… Francis, of course. I also traveled to Assisi while I was there, including a visit to the church where Francis is buried. This is the only time I’ve ever been to Italy.

- 1973: Acclaimed biographer Ira Peck writes, The Life and Words of St. Francis of Assisi. It’s a short read, with easy language intended for middle-schoolers. Where was I in 1973? Starting my first year of middle school.
- 1963: On March 21st, the Alcatraz Federal Penitentiary closed for good after thirty years. Alcatraz is the famous island prison in the San Francisco Bay. What does Alcatraz have to do with my ghost? Back in 1202, a young Francis was thrown in prison for a year, captured while serving a military effort. His spiritual conversion from wealthy patron to humble priest, it is said, took place during this time in prison.
And there you have it. Every ten years – starting the year after I was born – Saint Francis seems to have reached out to me. Oh, one more thing. My wife and I have a statue of Saint Francis in our garden. “Of course you do”, says Francis. He’s been standing quietly there for years, facing the house, just keeping his eye on us.
Francis will reach out to me again in 2023, I’m sure of it now. He’ll find another way to make his presence felt. When I read up on him I noted he’s also the patron saint against dying alone and the patron saint of needleworkers. Against dying alone? Am I destined to perish alongside several others in 2023? That’s not very nice of you, Francis. I’d better take up knitting.
Some content sourced from Wikipedia, “the free encyclopedia”.
- 2013: I’ve told you Francis is the patron saint of animals but guess what? He’s also the patron saint of avoiding fires. In June 2013, my family and I evacuated our Colorado house for a week (horses and dogs in tow) to escape one of the worst fires in our state’s history. When we returned, our house was not only intact but had no smoke damage. Meanwhile, over 500 properties within a five-mile radius were completely destroyed.
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Loony Binge
I know very little about Oscar Wilde, except he was a 19th-century Irish playwright famous for “The Picture of Dorian Gray”. Wilde lived to be just 46, producing his best works in the last ten years of his life. He was often quoted, lacing words of wisdom with pretty good wit. Here’s one of Wilde’s best: “Everything in moderation, including moderation”.

Poisonous snakes? Perhaps you caught this story from last week’s headlines: “Man Dies from Eating More Than A Bag of Licorice a Day”. (I mean, who wouldn’t catch a story like that, right?) It seems a Massachusetts construction worker with a daily candy habit switched from red to black licorice, and a few weeks later he went into cardiac arrest.
After futile attempts to revive our candy man, medics discovered he was experiencing ventricular fibrillation, meaning the lower chambers of his heart stopped pumping blood. So he died. From licorice. You’ve heard of death by chocolate, but seriously, death by candy?
The New England Journal of Medicine says black licorice contains glycyrrhizic acid, which in ample amounts tanks the body’s potassium levels. Low potassium levels contribute to heart arrhythmia (and heart arrhythmia is never a good thing). Can’t say I’ve heard of glycyrrhizic acid until now (bet you haven’t either) but it doesn’t matter. All I took from this story was: black licorice = death. That’s disturbing because I love black licorice.
Check out my previous post connoisseur for a “taste” of my licorice obsession.

Whips, twists, nibs, wheels, shoelaces – licorice comes in all shapes and sizes. Not gonna lie; the moment I read this not-so-dandy candy story I pulled open my desk drawer (left side, second one down) and grabbed the bag of black licorice sitting innocently in front. Then I reviewed the ingredients very slowly and very carefully. “Corn syrup, sugar, modified potato starch, caramel color, carnauba wax…” (and several other ingredients I really shouldn’t be eating). But nowhere did I find “licorice root extract”, the bearer of that nasty acid. Whew.
Let’s be honest – the real message here isn’t “don’t eat black licorice”. Rather, it’s Oscar Wilde and his “everything in moderation”. Our poor construction worker, according to family members, consumed “one to two large bags of black licorice every day for three weeks”. If it wasn’t the glycyrrhizic acid, something else in the candy would’ve done him in. Or maybe the gallons of water he drank to wash it all down.
Yep, that’s a real thing too (water intoxication). Drink too much and you can succumb to an “imbalance of electrolytes” and die. Then again, 99% of us avoid stupid dares or sustained exercise where you lose track of how much water you take in. But then there’s the other 1%. Stay away from those people.Nine of ten of you don’t like black licorice (easy guess) so you’re not breathing a sigh of relief alongside me. But you may not be innocent of other binge-worthy foods. Take your pick: popcorn, potato chips, nuts, trail mix, or peanut butter (especially those little PB-filled pretzel-bite thingies – oooooo). “You can’t eat just one”, am I right? You probably can’t even put the container down. And don’t get me started on Chinese food, where I seem to get hungrier the more I eat of it.
The good news is, you’re not heading for potassium deficiencies or cardiac arrest with these binge foods, but it’s fair to say they contribute to the downward spiral of unhealthy eating. One day you wake up and find yourself sprawled atop a mountain of junk food asking, “how did I get here?”
Since we’re talking about killer (or diet-killing) foods, let me throw another one out there: coconuts. Yes, you think coconut oil, milk, and extract are all the healthy rage these days, and you’d be… right. But I’m talking about tropical islands and swaying palm trees. There lies (er, hangs) the reason coconuts are called “the killer fruit”.Urban legend perhaps, but they say falling coconuts kill several people every year. At least ten cases have been documented since the early 2000s. In Queensland, Australia they remove coconut palms from their beaches for this reason. Don’t say I didn’t warn you. Coconuts kill.
Then there’s death by chocolate. (Chocolate kills too, you ask?) Okay, so maybe I’m referring to a sinful dessert instead, minimally described as “chocolate with chocolate on top of chocolate”. The American pub “Bennigan’s” offers the undisputed king of Death by Chocolate: a chocolate crumb-crusted chocolate cake, paired with two scoops of (chocolate) ice cream, topped with two Twix bars and covered with chocolate sauce, accompanied by a side dish of heated chocolate topping. Woof. Maybe chocolate kills after all.
How about a smile, Oscar? Here’s one more ingredient in my desk drawer licorice: anise oil. Anise gives you the same flavor as licorice root extract but without the occasionally fatal side effects. Maybe it’s a cheaper or easier-to-come-by substitute? Unfortunately, anise oil can cause pulmonary edema (also never a good thing). Maybe I need to reevaluate my licorice habit after all.
I’ll leave you with another Oscar Wilde quote: “Life is too important to be taken seriously”. With all due respect to our Massachusetts licorice-aholic, I couldn’t agree more. So I will continue to eat black licorice, and I will continue to enjoy black licorice. In moderation, of course.
Some content sourced from the 10/13/2014 ShortList article, “20 Pieces of Wisdom From Oscar Wilde, the 9/25/2020 Ars Technica article, “Rare case of black licorice poisoning kills man in Massachusetts”, and Wikipedia, “the free encyclopedia”.
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Brand Spankin’
Years before Haagen-Dazs, Klondike, and Dove Bars competed for your freezer space, you had a revolutionary creation known as the Eskimo Pie. Foil-covered, with a thin coat of chocolate magically adhered to a small bar of ice cream, the Eskimo Pie was the first of its kind: a two-desserts-in-one sensation brought to market almost a hundred years ago. The version I remember (from the 1960s) was a hockey puck – a little larger, a little flatter – with mint ice cream in the middle. Today, the (Dreyer’s) Eskimo Pie looks no different than any other ice cream bar. Someday soon it won’t even be called an “Eskimo Pie”.You know what I’m talking about, of course. Eskimo Pie lands on the list of brand names considered negative racial stereotypes. Before you know it, Eskimo Pie will be rebranded into something more socially acceptable. News to me, “Eskimo” is considered derogatory by the Inuit and Yupik people of Alaska. An “Inuit Pie” doesn’t sound quite as tasty but maybe Dreyer’s should adopt the name anyway. At least they could retain the cute little fur-lined character they already have on the box.

America: land of stereotypes I get it; I really do. As much as the Caucasian and the male in me make it virtually impossible to stand in another’s shoes, I still empathize. Brands get spanked because their names, images, or associations are knowingly insensitive – even harmful – to groups of people. That needs to change, even if it means renaming a product that’s been around a century or more.
My mother may have been a woman ahead of her time. When I consider the brands I was raised with, I remember Minute Rice (not Uncle Ben’s), Log Cabin Syrup (not Aunt Jemima or Mrs. Butterworth’s), and Challenge Butter (not Land O’Lakes, whose logo centered around the image of a Native American woman). Nothing controversial about my childhood brands (thanks Mom!) The only character who might’ve caused a stir was the leprechaun on the Lucky Charms box, but I don’t think the Irish made a fuss about him (yet).
While you’re wondering about the new names for Aunt Jemima and Uncle Ben (the latter announced just yesterday as Ben’s Original), broaden your perspective a little as these other products/people/places step up to the home plate of scrutiny:- Dixie (i.e. Cups, Beer, Chicks). “Dixie” originated in (black) minstrel shows and denotes the former Confederate States of the Southern U.S. Either association doesn’t bode well for this Americana word.
- Mutual of Omaha. Nothing wrong with the name, but the logo is effectively a Native American in full headdress. What say a cornucopia instead (get it?)
- Nestle Candies. Overseas brands include “Red Skins”, “Chicos”, and “Beso de Negra” (Kiss of the Black Woman). Maybe just drop these products entirely for now.
- Squaw Valley Alpine Meadows. Whoops. At least they can just go with “Alpine Meadows”.
- Disney’s “Splash Mountain”. To me it’s just a theme-park water flume ride with hollowed-out logs, but others see the connection to Disney’s 1946 stereotypic animation “Song of the South”. Look for less controversial ties to “The Princess and the Frog” soon.
- L’Oréal. Products claiming to make the skin “fair”, “light”, and towards “whitening” are going to need different words. Way different words.
Then you have businesses like ManpowerGroup Global, Five Guys Burgers and Fries, and Two Men and a Truck. There’s just no winning with these (unless you label 50% of the company/restaurants/ fleet as the female equivalent?)
I found it funny the (former) Washington Redskins couldn’t come up with a socially acceptable team name in time for the 2020 NFL season, so they’re simply known as “Washington Football Team” today. That’s so generic I picture every player on the roster identical: same height, same weight, same hair color, same number on the jersey. With that in mind, here’s some advice for the Edmonton Eskimos of the Canadian Football League. Come up with a new name pronto. Not the “Edmonton Inuits” or “Edmonton Yupiks”, neither of which roll off the tongue. Just something, else you’ll be known as “Edmonton American Football Team”. Uh, come again?Some content sourced from the 6/19/2020 USA Today article, “Are the Washington Redskins Next?…”, the ONGIG article, “20+ Top Brands Changing Their Name to Avoid Racial Bias”, and Wikipedia, “the free encyclopedia”.

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The sky is not completely dark at night. Were the sky absolutely dark, one would not be able to see the silhouette of an object against the sky.
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